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How to sell on Macy’s marketplace

Macy’s is one of the most famous department store chains in the world. Through Macy’s Marketplace, third-party sellers can put their products in Macy's shop window.

Macy’s launched a third-party marketplace in 2022 to broaden its offering to customers. By creating new product categories, the company is hoping to cater to everything a customer needs. In this article, we explain how to sell on Macy’s marketplace.

What is Macy’s marketplace?

We are going to start by assuming that you are familiar with Macy’s, one of the largest department stores in the US. Not only are its brick-and-mortar stores popular, but they also make a lot of their sales online.

Many of the most successful e-commerce companies are turning to third-party sellers to help with boosting profits. Macy’s is no different, announcing its partnership with Mirakl in 2021. The partnership would see Mirakl powering the marketplace platform on and

With some marketplaces, including many of the top 10 online fashion marketplaces to sell on, anybody can sign up and begin selling to customers. Macy’s marketplace, however, is a bit different because it is curated.

What is a curated marketplace?

A curated marketplace is one where the retailer decides who is allowed to sell to their customers. Selling on Amazon is a bit different because anybody can sign up and begin selling products (within reason).

Macy’s offers a curated marketplace. By choosing the vendors that get to sell on Macy’s marketplace, it maintains its brand and value proposition. The company is also able to experiment with selling products in new categories without taking on the risk itself.

What are the new categories on Macy’s marketplace?

As announced on, some of the new categories and brands being sold includes:

  • Baby & Children’s apparel (Bonsie Baby, Dabble & Dollop, Wabi Baby)
  • Beauty & Wellness (L’Occitane, Mary Ruth’s)
  • Electronics (LG, Samsung, Sony, TCL)
  • Gifting (The Million Roses, Teaspressa, Wrappr)
  • Home (Ettitude, Smeg, Sunday Citizen, W&P)
  • Maternity (Everly Grey, Ingrid & Isabel)
  • Pets (Little Beast)
  • Toys & Video Games (Magna-Tiles)

In all, there are more than 20 new product categories and over 400 new brands to meet the diverse requirements of Macy’s customers.

How to sell on Macy’s marketplace

As Macy’s marketplace is curated, it isn’t easy to become a seller. However, the number of sellers will increase as Macy's strives to meet the differing requirements of its customers. Macy’s even says that it particularly welcomes new vendors to bring diversity to retail.

If you are interested in becoming a Macy's partner visit the marketplace to find out more and to start the application process. As you might expect, it initially involves filling out a few forms and meeting Macy's requirements for selling online.

Once successful, you’ll need to make sure you have a top-quality e-commerce management platform.

Award-winning product feed management platform

Get help with your marketplace management and selling on Macy’s with Intelligent Reach's award-winning platform which allows for content experimentation (A/B testing product titles, for example), dynamic labelling, feed optimisation and more. We are used by hundreds of global brands and retailers including Nike, Fitbit and Dell.

Intelligent Reach is a trusted partner of Mirakl, and as Mirakl powers Macy's Marketplace, it couldn’t be easier to get your product feed set up and optimised for selling on Macy's.

We offer a free product feed audit, and help with selling on hundreds of other channels and marketplaces as well. Download the marketplace management e-book to learn more.

Products not showing? It's probably your product feed.

Learn how to improve your ecommerce sales across marketplaces by booking a FREE product feed audit.

Learn More


Learn how to improve your ecommerce sales across marketplaces by booking a FREE product feed audit.

Learn More
About the writer
Henry Fosdike
Henry is Senior Content Manager at Intelligent Reach. When he's not involved in pushing content experimentation and marketplace management, he can most often be found reading a book, out on a walk or playing games and watching films in VR.

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