Apply any rule to your product feeds to highlight products by dynamic attributes, for example: stock level, margin, competitiveness, performance, visibility - or a combination - and identify them with a label.
Combine multiple labels to create granular product sets for ad targeting, for example: slim fit jeans, currently on promotion, with high stock, and greater than 30% margin.
Add sales data to create performance-based labels, such as, "products that are currently invisible on Google". Create experiments with labelled products that have a dramatic impact on visibility, clicks and ROAS.
A powerful tool for segmenting and tagging products based on dynamic data, such as margin, stock, visibility, CTR and even ROAS. Group your products by attributes and apply a label. If a product's attributes change, the label is automatically reassigned, depending on the logical rules.
Set up your labels to update automatically, based on the rules you have created. With effective custom labelling you’re able to improve product data management, export structured campaigns with segmented ad groups and identify products based on performance.