Aimee Ford,
The Product Viewer sets out the data in your data feeds in a visually intuitive way. Analyse product data right down to the product level and break attributes down into their individual components.
The product name in most source feeds is made up from a number of attributes. Typically, there will the brand, colour, size and, often, material. So the source feed may contain three or four attributes. But are they the right ones?
Use the Product Viewer to recombine product attributes in more compelling ways. Run experiments to test new product names and titles. Increase visibility, click rates and ROAS by optimising feeds.
The Product Viewer is a tool for viewing, analysing, deconstructing and reassembling product attributes to create perfect and complete product data feeds. It is the main feature within the core data management module.
The Product Viewer reports on the health and visibility of your product, allows you to fix broken and missing attributes. Analyse products down to the smallest detail, and then reassemble attributes, with rules, to create powerful new feeds.