Missguided wanted to make the most out of multiple offsite selling channels, such as Google Shopping, but had limited capabilities in creating feeds internally and optimising the core of their product listing ads: their product data feed. With access to our platform and team of experts, we helped Missguided create and amend product data themselves, maximise product visibility, grow incremental revenues, and aid their future business development.
Without the right tools, Missguided had limited capacity in building high-quality product data feeds when launching products onto new channels. This impacted product exposure across digital channels, customer acquisition, and the growth of incremental revenues.
Missguided had limited tools and knowledge when it came to creating high-quality product data feeds internally.
By being unable to create potentially high quality feeds, it was preventing Missguided from launching onto new channels correctly and optimising data to maximise product exposure.
Missguided are now able to create and amend their product data feeds. With the ease and speed of the platform, and specialist knowledge from the team they ensured full exposure on channels.
Missguided can now organise, visualise, and quickly fix their product data, at scale. And with extensive testing capabilities, they are able to boost their offsite product ad performance.
Our platform visualises product level insight at scale. With every product ad interaction such as impressions, clicks, and conversions, it informed Missguided to make actionable decisions to optimise products for exceptional performance.
They have more than just control over product data. Bidding is always changing through both algorithmic and manual ways, based on budget, category insight, trends and more.
Our powerful solution empowered Missguided to launch onto multiple channels and continuously improve all its offsite digital marketing activities. By easily creating high-quality feeds, optimising at a product level, launching effective experiments, and amending bidding strategies, they successfully made the most out of digital key sales channels and maximised product ad exposure to grow incremental revenues.