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Increase Profitability

BETTER DATA FEEDS, HIGHER ROAS

Lift up your product ad profitability across your marketing mix with the power of seamless, attribute-rich data feeds.

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Better Data Feeds, Higher ROAS

Lift up your product ad profitability across your marketing mix with the power of seamless, attribute-rich data feeds.
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The Challenge

Products ads are generating low/zero clicks

Offsite selling channels were supposed to make the big bucks, but you're noticing your campaigns are not performing as well as they should be. Many retailers are unaware that instead of investing more budgets into bidding strategies to make up for a poor ROAS, it's more effective to power ads with an enriched product data feed to boost profitability.

By neglecting your product data and making do with an unoptimised data feed, it can cause your campaigns many issues.

Invisible and unfound products

80% of your products may be invisible on key sales channels due to an unoptimised product data feed. Without tools that provide insight into product data health, your products are unlikely to show up in relevant searches, or any at all.

Lower Impressions, Clicks and ROAS

With poor visibility, retailers are left with low clicks, conversions and ROAS. As time and budget is wasted, you may be under pressure to quickly identify the issues to make effective changes at scale to uplift product performance.

Wasting budgets, time and resources

Many paid channels only offer manual experimentation, making it difficult to improve campaigns. Relying on guesswork when attempting to optimise your feed can be ineffective on campaign performance and profitability.

The Solution

Go that extra mile and improve your product profitability

With the Intelligent Reach platform, visualise, validate, fix, and test your product data feed all from one place. Once you're equipped with an enriched product data feed, easily launch across new markets and ad channels.

Strong, attribute-rich data feeds

Powerful content experimentation

Performance Data From Google

Get full control and boost ROAS

The Outcome

Lift up the ROAS across your marketing mix

Increase campaign ROAS

Optimise product data in one place, with rapid implementation, visualisation, and feed issue fixes at scale. Quickly launch across Paid Search, Paid Social, Affiliate & Display Networks.

Generate offline revenues

Reap the benefits of Online-to-Offline to strengthen your multichannel strategy. Leverage optimised local inventory ads to provide customer convenience that encourages customers to complete purchases in-store.

Test more, Optimise more

Easily set up A/B and multivariate tests within minutes, and eliminate guesswork. Get a head start in the market and capitalise on predicting evolving trends with seamless Content Experimentation.

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Solid product for Smart Shopping. Clear results from supplementing feed data: ROAS increased by 50% over a 6 month period.

Tom Thornley,

Managing Director, Pauls Cycles

THE PLATFORM

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Intelligent Reach for
Data Feed Management

Get a better understanding of Intelligent Reach Platform and how we help our customers increase their digital revenues by building flawless and tested data feeds.
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The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner
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