Increase Profitability
BETTER DATA FEEDS, HIGHER ROAS
Lift up your product ad profitability across your marketing mix with the power of seamless, attribute-rich data feeds.
Offsite selling channels were supposed to make the big bucks, but you're noticing your campaigns are not performing as well as they should be. Many retailers are unaware that instead of investing more budgets into bidding strategies to make up for a poor ROAS, it's more effective to power ads with an enriched product data feed to boost profitability.
By neglecting your product data and making do with an unoptimised data feed, it can cause your campaigns many issues.
80% of your products may be invisible on key sales channels due to an unoptimised product data feed. Without tools that provide insight into product data health, your products are unlikely to show up in relevant searches, or any at all.
With poor visibility, retailers are left with low clicks, conversions and ROAS. As time and budget is wasted, you may be under pressure to quickly identify the issues to make effective changes at scale to uplift product performance.
Many paid channels only offer manual experimentation, making it difficult to improve campaigns. Relying on guesswork when attempting to optimise your feed can be ineffective on campaign performance and profitability.
With the Intelligent Reach platform, visualise, validate, fix, and test your product data feed all from one place. Once you're equipped with an enriched product data feed, easily launch across new markets and ad channels.
Optimise product data in one place, with rapid implementation, visualisation, and feed issue fixes at scale. Quickly launch across Paid Search, Paid Social, Affiliate & Display Networks.
Reap the benefits of Online-to-Offline to strengthen your multichannel strategy. Leverage optimised local inventory ads to provide customer convenience that encourages customers to complete purchases in-store.
Easily set up A/B and multivariate tests within minutes, and eliminate guesswork. Get a head start in the market and capitalise on predicting evolving trends with seamless Content Experimentation.
Solid product for Smart Shopping. Clear results from supplementing feed data: ROAS increased by 50% over a 6 month period.
Tom Thornley,
Managing Director, Pauls Cycles