River Island wanted to launch onto Google Shopping as they were looking to find new streams of offsite digital revenue. By having Intelligent Reach help launch their products onto Google Shopping with an enriched Shopping feed, they were empowered to take control of their digital selling and boost their peak trading season performance.
Prior to working with us, River Island had never utilised the benefits of Google Shopping. These Product Listing Ads are reputable for having a higher Click Through Rate and higher associated Conversion, compared to normal Text Ads. Without an easy way to create an optimised product data feed, it was difficult to reap the benefits of Google Shopping.
River Island did not have the capabilities to build a high-quality Shopping feed, making it difficult to meet Google's feed requirements. It set them back in launching into offsite digital advertising channels.
When launching onto Google Shopping, they knew they needed a way to get granular insight at product level to keep an eye on campaigns, by monitoring product performance.
Having not yet launched on Google Shopping, they were missing out on valuable customer acquisition opportunities and growing incremental revenue from a popular product search destination.
Our team promptly helped to create a highly optimised product data feed to maximise product visibility which would help River Island achieve their full potential on Google Shopping.
Their team now has the ability to access valuable product data insights, which helped them make informed decisions in their feed and bidding strategies.
Having seen success in their Google Shopping campaigns, they were able to leverage our platform which boosted their Cyber Weekend success.
Within six months, River Island's UK Google Shopping campaigns took a positive uplift. After getting the hang of product data feed optimisation, they were able to get ahead of the competition and optimise their product performance and bidding strategies during the busiest trading period of the online retail calendar.