Prior to working with us, River Island had never utilised the benefits of Google Shopping. These Product Listing Ads are reputable for having a higher Click Through Rate and higher associated Conversion, compared to normal Text Ads. Without an easy way to create an optimised product data feed, it was difficult to reap the benefits of Google Shopping.

Within six months, River Island's UK Google Shopping campaigns took a positive uplift. After getting the hang of product data feed optimisation, they were able to get ahead of the competition and optimise their product performance and bidding strategies during the busiest trading period of the online retail calendar.