e-Books

The offsite product discovery journey is a vital part of ecommerce and something brands and retailers must not only track, but also optimise towards.

Why it is important, common mistakes, and 10 actions you can take to improve your product data and drive real revenue improvements.

From this foundation of good base product data, retailers can move into advanced optimisation and ideally scientific experimentation.

If done right, your physical stores can be a massive USP against pure play e-commerce players. Even Amazon is working on their high street presence, despite their strong online presence.