Intelligent Reach Logo
Book a Demo
Book a Demo
Intelligent Reach Logo (white)
Book a Demo

EBOOK

Experiments Playbook

Uncover the methodology and essential strategies to run tests that boost your product-level-ads performance.

Get the EBook
Pink Blur Cube
Pink Blur Cube

Introduction

GET YOUR PRODUCT FEED INTO SHAPE

Experimenting with product titles, product types and product images in your Google Shopping Ads will have a significant impact on the performance of your campaigns.

But as with all activity on Google Shopping, success heavily depends on the quality of your Google Shopping feed. So, the first order of business is to check that your master product feed is in its best possible shape.

Google defines a number of mandatory data fields that must be present in your shopping feed before products can be approved and adverts can run. These fields contain attributes that are also critical to your experiments, so it is HIGHLY important to correct any errors, or your experiments won’t be effective.

Most e-commerce shopping feeds are missing some mandatory data, at the very least. The most important of these are the attributes shoppers use most in their searches, such as product description, brand, colour, gender, size and material. These need to be correctly added into your feed, and ideally should be optimised around common search terms. For example, yellow not citrus, XXL rather than Plus Size, and so on.

Want to Know How It Ends?

Hit the button and you can download the full eBook to read and share at your leisure

Get the Ebook

Download eBook

Click the button and you can get the PDF download of this eBook to read at your leisure...

Get the EBookHexagon

More eBooks

How to sell on Google Shopping

Google Shopping doesn’t have to be confusing. Our free guide, will teach you everything that you need to know! It’s a relentless and easy to understand overview of everything that Google Shopping has to offer. What’s more, it’s free!

Read Now

Selling on Marketplaces for Long-Term Success

The big bang of online shopping created an e-commerce universe that enabled you to sell just about anything. All you ever needed to do was connect your products to the right platforms and to the […]

Read Now

Discovery Through Product Data

Understand the basic of feed optimisation and content experimentation to get your products found by relevant buyers

Read Now

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram