The big bang of online shopping created an e-commerce universe that enabled you to sell just about anything. All you ever needed to do was connect your products to the right platforms and to the […]
Read NowExperimenting with product titles, product types and product images in your Google Shopping Ads will have a significant impact on the performance of your campaigns.
But as with all activity on Google Shopping, success heavily depends on the quality of your Google Shopping feed. So, the first order of business is to check that your master product feed is in its best possible shape.
Google defines a number of mandatory data fields that must be present in your shopping feed before products can be approved and adverts can run. These fields contain attributes that are also critical to your experiments, so it is HIGHLY important to correct any errors, or your experiments won’t be effective.
Most e-commerce shopping feeds are missing some mandatory data, at the very least. The most important of these are the attributes shoppers use most in their searches, such as product description, brand, colour, gender, size and material. These need to be correctly added into your feed, and ideally should be optimised around common search terms. For example, yellow not citrus, XXL rather than Plus Size, and so on.
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The big bang of online shopping created an e-commerce universe that enabled you to sell just about anything. All you ever needed to do was connect your products to the right platforms and to the […]
Read NowUnderstand the basic of feed optimisation and content experimentation to get your products found by relevant buyers
Read NowThe E-Book for driving offsite product performance through content experimentation. Run A/B and MVT tests like a pro!
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