The big bang of online shopping created an e-commerce universe that enabled you to sell just about anything. All you ever needed to do was connect your products to the right platforms and to the right people to get selling. But these days, there’s so much more to it. 

Marketplaces are the ultimate shopping destination, racking in nearly half of online purchases worldwide¹. Perhaps you’ve been looking at other offsite channels, like Google Shopping, to maximise your product exposure and online presence. It’s great to mix it up and you’re heading in the right direction, but marketplaces should be ignored. And with the constant innovation of the marketplaces business model, you need to be at the top of your game to maximise the opportunity. 

For shoppers it’s the ability to digitally browse around for inspiration, search for desired products and make comparisons within a huge product catalogue. For you it’s the ready-made audience, direct-to-consumer (D-2-C) selling and unlimited ability to expand across-borders. But just like every online sales channel, marketplaces have their fair their share of challenges. 

There you are hoping to catch some marketplace traffic with your great products and prices. But the heavy presence of numerous individual and big branded competitors has you constantly fighting for some visibility. It’s nothing new in the e-commerce world, but it does get exhausting if you’re constantly getting overshadowed. 

Our Intelligent Reach experts and marketplace partners know exactly how to grow your online empire to get your store shining in your vertical. First, it starts with the right foundations.