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Success Stories

Fragrance Direct Get Ahead of Their Online Competition

Understand how Fragrance Direct's access to valuable product data insight helped them to strategically optimise product data and cut CPC costs, to boost e-commerce sales.

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At A Glance

What they wanted, what they got

Fragrance Direct were looking to continuously optimise product performance, ensuring the lowest possible cost whilst still gaining the maximum possible acquisitions. All this has been achieved through our expert guidance and Fragrance Direct's efficient self-management of the Intelligent Reach platform.

The Results

+28%
Increase in ROAS MoM
-9%
CPA MoM
6%
Increase of revenues MoM

The Challenge

No easy way to build, visualise and optimise Fragrance Direct's own product data

Fragrance Direct were manually having to create data feeds internally, launch poor performing ads based on unoptimised data, and manage online selling activity in-house with limited IT tools.

Manually creating feeds internally

Fragrance Direct would manually create feeds themselves, which took up a lot of time. There was struggle in meeting specific channel requirements and adapting data feeds to newer specifications, which was limiting product visibility.

No way to identify feed errors at scale

They did not have the tools to analyse their product data feed, which resulted in them missing errors that would be detrimental to their product data health. Without enriched product data it limited visibility, making it difficult to get products found by shoppers.

Inability to quickly take action on poor performing products

Fragrance Direct had no way to filter poor performing products, which held them back from making actionable decisions that would turn these into bestsellers. Because of this, they were not meeting their potential for a high ROAS.

How we Helped

Fragrance Direct were empowered to turn their campaigns around

Agility to launch and amend product data feeds quickly

With Data Feed Management, Fragrance Direct were able to organise, visualise, and fix product data at scale. It gave them the boost to enrich and launch their product data feeds across channels, quickly and easily.

Gave them control and insight over their product data

Our platform automatically identified product data issues to quickly fix any common errors in just the click of a button. With our Data Quality Score, it helped Fragrance Direct keep track of the quality of their feeds to keep optimisation consistent.

Helped with strategic decision making

Leveraging this insight with performance metrics, it made it easy for Fragrance Direct to optimise their multichannel strategy, while making effective budgeting decisions to reduce costs and improve profitability.

Increased product visibility and KPI performance

By identifying products through KPIs and taking action on these, it helped their team make the most out of their ads to generate a high ROAS.

The Outcome

Fragrance Direct upped their offsite digital selling game

With the Intelligent Reach platform, it gave Fragrance Direct valuable insight into product data performance, meaning they could invest their marketing budgets into profitable streams efficiently, reduce CPC costs, and maximise customer acquisitions with effective product data optimisation.

+28%
Increase in ROAS MoM
-9%
CPA MoM
6%
Increase of revenues MoM
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Intelligent Reach is a key partner of ours and ensures that quality data is provided across all our Digital Marketing Channels. Their customer service and technical team are excellent, quick to respond, and helpful. We have worked with them across several projects including automating the process of building our Shopping campaigns, which frees up our time to dig into the results.

Kyle Stanley,

Paid Media Manager, Fragrance Direct
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