Fragrance Direct were looking to continuously optimise product performance, ensuring the lowest possible cost whilst still gaining the maximum possible acquisitions. All this has been achieved through our expert guidance and Fragrance Direct's efficient self-management of the Intelligent Reach platform.
Fragrance Direct were manually having to create data feeds internally, launch poor performing ads based on unoptimised data, and manage online selling activity in-house with limited IT tools.
Fragrance Direct would manually create feeds themselves, which took up a lot of time. There was struggle in meeting specific channel requirements and adapting data feeds to newer specifications, which was limiting product visibility.
They did not have the tools to analyse their product data feed, which resulted in them missing errors that would be detrimental to their product data health. Without enriched product data it limited visibility, making it difficult to get products found by shoppers.
Fragrance Direct had no way to filter poor performing products, which held them back from making actionable decisions that would turn these into bestsellers. Because of this, they were not meeting their potential for a high ROAS.
With Data Feed Management, Fragrance Direct were able to organise, visualise, and fix product data at scale. It gave them the boost to enrich and launch their product data feeds across channels, quickly and easily.
Our platform automatically identified product data issues to quickly fix any common errors in just the click of a button. With our Data Quality Score, it helped Fragrance Direct keep track of the quality of their feeds to keep optimisation consistent.
Leveraging this insight with performance metrics, it made it easy for Fragrance Direct to optimise their multichannel strategy, while making effective budgeting decisions to reduce costs and improve profitability.
By identifying products through KPIs and taking action on these, it helped their team make the most out of their ads to generate a high ROAS.
With the Intelligent Reach platform, it gave Fragrance Direct valuable insight into product data performance, meaning they could invest their marketing budgets into profitable streams efficiently, reduce CPC costs, and maximise customer acquisitions with effective product data optimisation.