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Optimise Google Shopping

Add Some TLC To Your Google PPC

Get the most out of your Google Shopping campaigns by making your data feed your ally

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Add some TLC to your Google PPC

Get the most out of your Google Shopping campaigns by making your data feed your ally
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The Challenge

Enhanced capabilities when optimising Google Shopping Ads

When setting up your Shopping feeds, many things can go wrong. From product errors to missing attributes, these are some of the common issues that can make your products listing ads invisible in product search queries. On top of that, many marketers desire more functionality when testing and optimising their Shopping ads.

With limited capabilities when managing your data feeds, you may encounter a variety of issues.

Products Not Showing

Up to 80% of products may be invisible on key sales channels because of poor quality data. Without tools that visualise data health and allow changes at scale, marketers can’t identify issues and adapt their campaigns, quickly and effectively.

Lower ROAS

Limited labeling and a lack of rules make it harder to manage, filter, and edit Shopping feeds. Poor product data management leads to products showing in incorrect search queries and/or products disapproved and invisible, generating poor conversions and a lower ROAS.

Manual A/B Testing

A/B testing is simple when it comes down to launching a variation against a control group and comparing the results. Yet, you may want to test multiple variations and run many tests to scale up your campaign quickly. Google's manual testing can make this time consuming and difficult to piece together.

The Solution

Extend Google Shopping capabilities to make your products show more

Make the most out of Google Shopping and go even further. With the Intelligent Reach platform, enrich your data feeds and pull performance metrics from Google, build dynamics labels, and launch new campaigns in a snap.

Organise, visualise & repairs feeds

Pull performance metrics from Google

Run testing at scale, in a few clicks

Fewer disapprovals and better ROAS

The Outcome

Get Google Onside

Run campaigns based on accurate analysis

Smash KPIs by combining your sales and performance data with your product data. Create dynamic labels based on these metrics and quickly launch new campaigns.

Drastically enhance testing capabilities

Easily set up A/B and multivariate tests for effortless optimisation and make well-informed decisions with valuable product data insights.

Transform users into footfall

Reap the benefits of Online-to-Offline (O2O) to draw digital shoppers into your physical stores. Build attribute-rich data feeds to dominate "near me" queries.

Gain overall marketing agility

Give yourself the right tools to streamline your work and focus on performance, while leaving cumbersome and manual intervention behind.

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" We're delighted with the overall performance of Google Shopping since we first launched. Intelligent Reach made it quick and easy to set up a well-optimised product feed, while the ability to optimise bids at item-level in the platform was important to us as a fashion retailer."

Andy Miller,

PPC Manager, River Island


Intelligent Reach for
Data Feed Management

Get a better understanding of Intelligent Reach Platform and how we help our customers increase their digital revenues by building flawless and tested data feeds.
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The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner
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