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Drive Online to Offline

From CLicks to Bricks...

Convert clicks into footfall by driving relevance and linking product listings with physical stores. Build a flawlessly geo-optimised product data feed to dominate “near me” queries.

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From Clicks to Bricks

Launch and expand your digital revenues on channels such as Amazon and eBay, while improving the buying experience and exploring new markets, with minimal risk
Book a Demo

From Clicks to Bricks

Launch and expand your digital revenues on channels such as Amazon and eBay, while improving the buying experience and exploring new markets, with minimal risk
Book a Demo

The Challenge

Does your feed get shoppers Online-to-Offline? 

The high street still plays an important role in retail, as shoppers have the advantage of inspecting and trying products before purchase.

To drive visits into physical stores via Local Inventory Ads and Facebook Dynamic Ads, retailers and brands need an optimised product data feed - but many are not confident in the strength of their product data.

Inaccurate data feeds and poor visibility

If your product data is incomplete, inaccurate or lacking in rich attributes, your products will struggle to get seen. Marketing budgets will be wasted for few clicks and very little ROAS, dragging you into the cycle of investing more into poor performing ads and a low return.

A lack of agility and scalability

As your product catalogue and availability change, it can be difficult to update your product data quickly. Manual updates struggle to grant you the scalability you want to streamline your work and speed up product performance growth, which can lead to a poor customer experience.

Wrong stock availability information

A faulty checkout process impacts your customer's buying experience. Wrong information on stock availability can result in unhappy customers. It ultimately affects your overall sales, customer acquisition, and profitability.

The Solution

Master "near me" queries and convert clicks into footfall

With the Intelligent Reach platform, drive in-store traffic by delivering a flawless multichannel search experience for shoppers looking to buy. Optimise and enrich your product data feed with relevant and up-to-date attributes so customers can reap the benefits of finding your products near them.

Attribute rich data feed

Actionable insights at scale

Powerful A/B and MVT tests

Instore sales boost

The Outcome

Deliver high performing O2O campaigns

Get visibility in the “near me” queries

Don't miss out on high purchasing intent customer acquisition opportunities. Easily fix and optimise product data at scale to become visible in customer searches when looking to buy near them, right now.

Build a better customer experience

Flawlessly leverage information like opening hours, store proximity, price, and inventory - when clicked - to accelerate the purchasing journey. Save your buyer's time and build a positive customer experience.

Double exposure opportunities

Reap the benefits of Online-to-Offline (O2O) to draw digital users into physical shoppers. Increase conversions with the convenience of localisation, and build more upselling opportunities in-store.

Gain overall marketing agility

Seamlessly running both Product Listing Ads and Google Local Inventory Ads with complete, attribute-rich feeds, gives a competitive advantage to your digital strategy, increasing your store exposure in users queries.

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Our main goals are to continually optimise each feed to ensure we have the highest quality of product data visible to all customers at all times. We chose Intelligent Reach as it had a great platform which looked easy to use and made total sense to us from the very first time seeing it

Emily Joseph,

Senior Digital Marketing Manager, Liberty

THE PLATFORM

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Intelligent Reach for
Data Feed Management

Get a better understanding of Intelligent Reach Platform and how we help our customers increase their digital revenues by building flawless and tested data feeds.
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