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OUR PLATFORM: FEED MANAGEMENT

Make product data your greatest ally

Give your invisible products the opportunity to shine, by building robust product data feeds, and setting up A/B tests within minutes. We make best-in-class Data Feed Management incredibly easy.

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Make Product Data Your Greatest Ally

Give your invisible products the opportunity to shine, by building robust product data feeds, and setting up A/B tests within minutes.
Book a Demo

Trusted by 100s of world-class companies including...

The Challenge

Make sure your products are showing

Product data is key to your e-commerce success. But up to 70% of your products may be invisible due to unoptimised data feeds.

With the Intelligent Reach platform, you can optimise and test your data feeds at scale and list your products across 1,400+ channels including paid search, paid social, retargeting & affiliate networks, with no IT dependency.

The Intelligent effect...
+49%
Revenue
-94%
Time to Market
8.5M
Data improvements
per minute

The Benefits

Your Data, Enhanced

Get full control

Pull data from multiple sources into one platform, to manage and constantly keep it optimised, thanks to automation and machine-learning recommendations.

Test More

Set up powerful before/after, A/B and MVT tests in just a few clicks to determine what does and doesn't work, rather than leaving it to guesswork.

Win new markets

Plug into our platform and get instant access to our eco-system of 1,400+ channels using our pre-built feed templates, with no IT dependency.

Scale up your sales

Our platform, built on MS Azure, auto-scales with demand so that during peak retail periods like Black Friday, systems scale up to handle the extra load.

Your products, best sellers:
the full optimisation journey

How to supercharge your data feeds and make your products shine, with the Intelligent Reach platform
Import & Optimise
Segment & Action
Overlay Performance Data
Test & Launch
Product Discovery 1
  • Import and optimise data from multiple sources with machine learning recommendations
  • Visualise your Data Quality Score and easily identify and solve issues at scale, in a few clicks
What makes us different
We revolutionise your data. Beyond pre-built channels, we can quickly build any data integration to connect with your e-commerce platform and legacy systems.
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Product Data Management
  • With smart rules and dynamic custom labels, you can take your paid ads strategy to a whole new level 
  • Launch new campaigns, add a new promo or exclude certain products based on margin, price, stock, campaign performance, product visibility, and more
What makes us different
Beyond providing insights into your product data and performance, we empower you to make actionable decisions.
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Product Discovery - Data
  • Easily import your channel performance data such as Google Shopping reports, and monitor your product ad activity
  • Identify invisible products at scale, and launch recovery campaigns within minutes
What makes us different
We’ve built a seamless integration with Google to pull performance data and combine it with your product data, for accurate and actionable analysis.
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Product DIscovery - Data
  • Set up before/after, A/B, and multivariate tests within minutes, to check what works
  • Quickly refine your ads to deliver great improvements in your product performance by testing images, product titles, and product types to prove what drives the best results
What makes us different
We take Content Experimentation to a whole new level by putting the real power of testing content into your hands.
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Features you'll love

We Work Hard
to Make it Easy For You

Scalable Infrastructure
Scalable Infrastructure
Scalable Infrastructure
Be sure not to lose any sales during peak periods, like Black Friday. Our platform is built on Microsoft Azure infrastructure and automatically scales up to handle the extra-load, during peak retail days and weeks, when demand pumps up
Data Visualiser
Data Visualiser
Data Visualiser
Your source data may need some enhancements: invalid fields, categories missing, categories not mapped, products out of stock. Clearly understand from one screen how many products you started with and how many are available to export to your channels
Data Fresh Warnings
Data Fresh Warnings
Data Fresh Warnings
Is your data feed correctly exported to Google, Facebook, eBay, Amazon, and other key sales channels? Green smiley face – all good. Red sad face – something is wrong: as simple as that. And you can be sure that your data is correctly refreshing, across 100s channels
Data Quality Score
Data Quality Score
Data Quality Score
Your Data Quality Score is 92/100, your data feed is on point! From the minute your data is onboard, our scoring system tells you how good your data is and, what attributes are missing or not invalid
Smart Rules
Smart Rules
Smart Rules
Make setting up complex rules from scratch a thing of the past – we’ve already done the hard work for you. Manage stock levels between channels or auto-fix missing attributes and validation issues with smart, automated rules
Product Viewer
Product Viewer
Product Viewer
It’s your data feed - but not as you know it. See it in our user-friendly platform rather than spreadsheets. Visualise, filter, and search product data with ease. Images, titles, categories, attributes, and labels are all in one place.
Product Finder
Product Finder
Product Finder
Troubleshooting those annoying issues that you need to quickly investigate, has never been easier. Find exactly where products are being exported to and understand any validation issues causing removal while being confident that you have the full picture
Machine Learning Recommendations
Machine Learning Recommendations
Machine Learning Recommendations
Keep on top of category mapping with our machine learning recommendations, based on sophisticated analysis of millions of product data attributes
Revert Logic
Revert Logic
Revert Logic
We are your safety net. If something happens at your end to your source data, don’t worry - our revert logic will help ensure your channels remain unaffected
Segment Builder
Segment Builder
Segment Builder
Get granular, while keeping full control over your strategy. Drag and drop product attributes and create conditions, such as “Combine High Converting Products with High Stock Levels”, to create a segment for your labels, exclusions & promos
Powerful Rules Engine
Powerful Rules Engine
Powerful Rules Engine
Create sophisticated rules in just a few clicks, and save time on manual and repetitive tasks. “Calculate margin bands”, “Standardise sizing and colours”, “Add materials into descriptions” are just a few examples of how the rules engine can help you
Scheduling Engine
Scheduling Engine
Scheduling Engine
Get ready for that Valentine’s Day promotion. Schedule exclusions, promos, and labels in advance, ensuring you don’t miss your chance to make your products shine. Our flexible scheduling engine gives you the chance to get ahead and get organised
Dynamic Labels
Dynamic Labels
Dynamic Labels
Set up your labels and watch them automatically update for you. For example, when stock levels change, impressions or clicks improve, or your list of best-sellers gets updated
Campaign Builder
Campaign Builder
Campaign Builder
Take the pain out of organising your campaign and ad group structures, in conjunction with our Label Manager and Segment Builder. Create your structure and settings, then leave it to automatically update paid ad channels such as Google and Bing
Content Experimentation
Content Experimentation
Content Experimentation
Test which titles, images, product types, and more work best for each channel. What works best on Google does not necessarily work on Facebook, eBay, or Amazon. Get complete control over your performance levers sales and ROAS
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At Marks & Spencer International, we are experiencing rapid growth. This continues to accelerate through digital expansion into new markets, through greater penetration within our existing 30+ markets, and the roll-out of exciting new initiatives. In turn, this requires more technical maturity, a strategic outlook, and better efficiencies. From a feed management perspective, Intelligent Reach ticks all these boxes

Laura Yuen

Performance Marketing Manager, Marks & Spencer

Beyond Customer Success

The service on top of the platform

Our platform is easy to learn as it is built from the ground up by digital professionals for digital professionals. On top of our platform, we have built a growth system to help you become an expert as quickly as possible.
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