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Platform Feature

Label Manager

Label Manager helps you create and manage segments with dynamic data, for example: “Jeans Invisible on Google for the past 90 days”. Use Label Manager to combine product attributes with performance data to create groups that can be used in experiments and campaigns.
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Client Testimonial

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"The Rules & Labels builder is extremely easy to use and allows us to quickly improve and enhance our feed; having a massive impact on our Shopping visibility and the queries we match for."

Sian Wells,

PPC Executive, Pets at Home

The Benefits

Our Label Manager makes digital selling an even more seamless experience

Product data management becomes much easier when you can segment your products into categories based on attributes, margins, SKUs, shipping, and even performance KPIs. Combine multiple labels to create hyper-targeted product groups. Take these groups into content experiments to optimise your campaigns.
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Group products using rules and tag them with labels

Apply any rule to your product feeds to highlight products by dynamic attributes, for example: stock level, margin, competitiveness, performance, visibility - or a combination - and identify them with a label.

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Use multiple labels to create layered targeting

Combine multiple labels to create granular product sets for ad targeting, for example: slim fit jeans, currently on promotion, with high stock, and greater than 30% margin.

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Bring in sales data to create performance-based experiments

Add sales data to create performance-based labels, such as, "products that are currently invisible on Google". Create experiments with labelled products that have a dramatic impact on visibility, clicks and ROAS.

PRODUCT DATA MODULE - LABEL MANAGER

LABEL MANAGER

What is Label Manager?

A powerful tool for segmenting and tagging products based on dynamic data, such as margin, stock, visibility, CTR and even ROAS. Group your products by attributes and apply a label. If a product's attributes change, the label is automatically reassigned, depending on the logical rules.

How it Works

Set up your labels to update automatically, based on the rules you have created. With effective custom labelling you’re able to improve product data management, export structured campaigns with segmented ad groups and identify products based on performance.

Discover the benefits of Label Manager

Combine product attributes and performance data to create labels for groups of products to organise, experiment, optimise, and launch campaigns.
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More Platform FEATURES

All FEATURES

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner

Contact Us

We are passionate about high quality product data. So passionate, in fact, that we offer a completely free feed review to highlight the ways you could improve your feed as quickly and as easily as possible.
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