Ego were looking to get control over their product data and utilise performance insight to make high impact decisions that would drive their digital sales. With the Intelligent Reach platform and expert team, they had access to game-changing tools, insight, and knowledge that they would use to boost their Google Shopping traffic by 85%, adjust product designs, and amend bidding strategies.
Ego started using Google Shopping to generate incremental revenue, but with the company being so young, they needed more brand awareness and a stronger online presence.
With a small product catalogue, Ego did not feel Shopping campaigns were working well. As they did not have a platform for managing their campaigns, they ran their ads through an agency and Ads.
Data on the effectiveness of their campaigns were being pulled manually, making campaign performance unclear. They were unable to drill down and work on their campaigns at a granular product or margin level.
Ego struggled to spend budget effectively, as they needed transparency on what products performed well or badly, and how to modify spend accordingly. Despite a strong catalog, budget restrictions slowed their growth.
For example, Ego review their product reports daily. With our platform, their team can match the best sellers from the previous day (and month). This insight encourages Ego's marketing team to work more closely with merchandisers on a daily basis.
Based on valuable product data insight, Ego can change the products and adjust quantities being made, while getting a better understanding of their shoppers behaviour and purchases. This insight gives them the ability to adjust strategies and increase or reduce bids based on performance insight.
Ego can now test multiple variants and attract more relevant buyers. For example, they originally had "Laura red strappy shoe" as a product title. They put in a rule to take out all ladies' names in titles and replace it with "Red strappy shoe", generating more impressions.
Ego now have more agility internally to react to product information quicker, modify campaigns, and maximise performance. This instilled more confidence in their team, as they can easily utilise the data and performance results themselves.
Ego say they are only just scratching the surface of it, but the benefits have been good so far. Looking to the future, Ego plans on developing and maintaining UK campaigns, then focusing on international growth with 4 new sites. Intelligent Reach will be used to manage the product campaigns in all sites and they will make more use of the experimentation platform to drive traffic and performance.