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Success Stories

Pets at Home Mark Their Territory on Google Shopping

Get to know how Pets at Home achieved a 75% increase in reach and a 33% increase in clicks from their Google Shopping campaigns with Intelligent Reach.

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At A Glance

What they wanted, what they got

The Digital Marketing Team at Pets at Home spotted a significant opportunity for growing the Google Shopping channel, as priority was shifting from Text Ads to Product Listing Ads. With the Intelligent Reach platform, they were able to transform their product data capabilities and thrive online.

The Results

+75%
Increase in impressions
+33%
Uplift in clicks

The Challenge

Product data held them back

Google Shopping campaigns weren't reaching their full potential. Some products had limited or low visibility because of their sub-optimal Shopping feeds. The Digital Marketing team had to rely on their internal IT teams to make every change, which made it difficult to keep their campaigns optimised and bring in a good ROAS.

Invisible products on Google Shopping

Pets at Home's products weren't showing or being found by shoppers looking to buy. And what they can’t see, they can’t buy.

Limited control over product data

There was little control over enriching their own Shopping feed. It impacted their presence in pet product search queries across competitive online channels.

Pressure on internal IT teams

For every feed amendment, it meant waiting in their internal IT team queues, which reduced their agility and productivity potential.

How we Helped

The Intelligent Effect

Increased product visibility by fixing data

Thanks to our platform, it gave Pets at Home control over their data feeds to swiftly fix their product data. They soon saw an uplift in their Google Shopping performance.

Getting a competitive edge through testing

Pleased with the first stage of data improvement going so well, Pets at Home began exploring A/B and Multi-Variant Testing, using our Content Experimentation module.

Easy training for Digital Marketing team

The Digital Marketing team took our structured training programme. It gave them the confidence to manage, self-serve, and optimise product data themselves.

Eased pressure on internal IT teams

Our intuitive platform gave their internal teams less pressure. No longer having to wait, they are now able to make changes themselves and utilise time more effectively.

The Outcome

Pets at Home are moving onwards and upwards

The Digital Marketing team now has the right tools to outperform online competitors. They are quickly becoming experts in optimising their own product data and continue to roll out experiments to expand their market share on key sales channels.

+75%
Increase in impressions
+33%
Uplift in clicks
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We were drawn to Intelligent Reach as they offered a platform with guidance, expertise, and capability that enabled us to efficiently optimise our data, as well as quickly run experiments to test our ideas.

Sian Wells,

PPC Executive, Pets at Home
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