The Digital Marketing Team at Pets at Home spotted a significant opportunity for growing the Google Shopping channel, as priority was shifting from Text Ads to Product Listing Ads. With the Intelligent Reach platform, they were able to transform their product data capabilities and thrive online.
Google Shopping campaigns weren't reaching their full potential. Some products had limited or low visibility because of their sub-optimal Shopping feeds. The Digital Marketing team had to rely on their internal IT teams to make every change, which made it difficult to keep their campaigns optimised and bring in a good ROAS.
Pets at Home's products weren't showing or being found by shoppers looking to buy. And what they can’t see, they can’t buy.
There was little control over enriching their own Shopping feed. It impacted their presence in pet product search queries across competitive online channels.
For every feed amendment, it meant waiting in their internal IT team queues, which reduced their agility and productivity potential.
Thanks to our platform, it gave Pets at Home control over their data feeds to swiftly fix their product data. They soon saw an uplift in their Google Shopping performance.
Pleased with the first stage of data improvement going so well, Pets at Home began exploring A/B and Multi-Variant Testing, using our Content Experimentation module.
The Digital Marketing team took our structured training programme. It gave them the confidence to manage, self-serve, and optimise product data themselves.
Our intuitive platform gave their internal teams less pressure. No longer having to wait, they are now able to make changes themselves and utilise time more effectively.
The Digital Marketing team now has the right tools to outperform online competitors. They are quickly becoming experts in optimising their own product data and continue to roll out experiments to expand their market share on key sales channels.