Google Shopping campaigns weren't reaching their full potential. Some products had limited or low visibility because of their sub-optimal Shopping feeds. The Digital Marketing team had to rely on their internal IT teams to make every change, which made it difficult to keep their campaigns optimised and bring in a good ROAS.

The Digital Marketing team now has the right tools to outperform online competitors. They are quickly becoming experts in optimising their own product data and continue to roll out experiments to expand their market share on key sales channels.