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Success Stories

Clarins cleanse their feed and drive impressions by 185%

Explore how Clarins got better control over their product data feed and tested their optimisations using our powerful platform to drive their Google Shopping ROAS by +114%.

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At A Glance

What they wanted, what they got

Explore how Clarins got better control over their product data feed and tested their optimisations using our powerful platform to drive their Google Shopping ROAS by +114%.

The Results

+185%
lift in impressions
+115%
increase in clicks
+322%
growth in revenue
+114%
rise in ROAS

The Challenge

Product Data Errors Were Hard to Find and Slow to Fix

Clarins wanted to boost their Google Shopping performance to drive their website traffic. The Digital Marketing team had limited ability in spotting feed errors and fixing these quickly. This left products with low visibility or being completely invisible, resulting in little impressions and fewer visits to their website.

Struggled to pinpoint and fix feed errors

This limited their Google Shopping impressions and clicks, and in turn fewer visits to their website.

Little agility for effective feed optimisation

Clarins didn’t have the internal resources and time capacity, to keep their feeds flawless. This made it slow to make essential feeds changes.

How we Helped

Cleansing Clarins Feeds So They Could Shine Online

Flawless onboarding and fast channel integration

Having worked with a few feed providers in the past, Clarins were pleased with our seamless onboarding and integration process. Centralising their different partner feeds in one place gave them a clear picture over product performance per channel.

Freeing up time to get more productive

Clarins set automations to cut out repetitive tasks, created rules to organise products, and had continuous support from our Customer Success Team. They used our Label Manager to build, label and manage sophisticated dynamic product groups allowing them to automate optimisation actions.

Giving some TLC to their feeds

Our easy training and support helped Clarins to become experts in managing their feeds and ensuring their product level ads are visible. Our Data Visualiser and Product Viewer combined to give Clarins unrivalled visibility of the entire product flow from them to the channels where their customers are discovering their products. The Clarins team could then quickly identify and fix any issues to ensure maximum visibility and performance at all times.

Unlocking continuous A/B testing

Clarins knew that A/B Testing would show them what changes maximise impressions and product exposure, but they had no way to do this at scale and continuously. We supported their use of our Experiment Module to identify and launch a series of experiments to make their products shine!

The Outcome

Clarins are radiantly glowing online

Clarins’ demand and revenue has significantly increased. To strengthen their momentum, they are continuing to test and learn with Google Standard Shopping and Smart Shopping campaigns to expand even further.

+185%
lift in impressions
+115%
increase in clicks
+322%
growth in revenue
+114%
rise in ROAS
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"I find Intelligent Reach easy to use. When ads aren’t showing, we can identify in our data feeds, and fix the issue."

Louise Pétillon

Online Acquisitions Manager

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards 2021 - Finalist
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