Explore how Clarins got better control over their product data feed and tested their optimisations using our powerful platform to drive their Google Shopping ROAS by +114%.
Clarins wanted to boost their Google Shopping performance to drive their website traffic. The Digital Marketing team had limited ability in spotting feed errors and fixing these quickly. This left products with low visibility or being completely invisible, resulting in little impressions and fewer visits to their website.
This limited their Google Shopping impressions and clicks, and in turn fewer visits to their website.
Clarins didn’t have the internal resources and time capacity, to keep their feeds flawless. This made it slow to make essential feeds changes.
Having worked with a few feed providers in the past, Clarins were pleased with our seamless onboarding and integration process. Centralising their different partner feeds in one place gave them a clear picture over product performance per channel.
Clarins set automations to cut out repetitive tasks, created rules to organise products, and had continuous support from our Customer Success Team. They used our Label Manager to build, label and manage sophisticated dynamic product groups allowing them to automate optimisation actions.
Our easy training and support helped Clarins to become experts in managing their feeds and ensuring their product level ads are visible. Our Data Visualiser and Product Viewer combined to give Clarins unrivalled visibility of the entire product flow from them to the channels where their customers are discovering their products. The Clarins team could then quickly identify and fix any issues to ensure maximum visibility and performance at all times.
Clarins knew that A/B Testing would show them what changes maximise impressions and product exposure, but they had no way to do this at scale and continuously. We supported their use of our Experiment Module to identify and launch a series of experiments to make their products shine!
Clarins’ demand and revenue has significantly increased. To strengthen their momentum, they are continuing to test and learn with Google Standard Shopping and Smart Shopping campaigns to expand even further.