Searchspring acquires Intelligent Reach

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Platform Feature

Local Module

Use the Local Module to drive online traffic to your physical stores. Create new customers and benefit from increased efficiencies. Perfect for Google Local Inventory Ads (LIAs) and Facebook Store Traffic ads, as well as Buy Online Pick up In Store (BOPIS) on marketplaces like Ebay. Local advertising is also known as click and collect, clicks and mortar and online to offline (o2o).
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Client Testimonial

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"At River Island, we were pioneers of using LIAs when Google launched it. However, connecting online to offline requires additional data and extra complexity to be managed. With the Intelligent Reach add-on, we can manage our local and online stock levels from one platform, with ease. We were able to remove complexities to focus on our digital promotion and drive sales."

Ashley Addison

Head of Paid Media and Search, River Island

The Benefits

Connect your digital channels to your bricks-and-mortar stores

Harmonise your digital marketing with your bricks-and-mortars stores to create a seamless shopping experience for your customers.

Convert clicks into footfall for the best of both worlds

A click-and-collect sale is still an online sale. It delivers the same efficiencies and reduced costs. The only difference is that the customer wants to collect their products from a physical store.


Support your customers' preferred shopping channels

Sometimes shoppers prefer to pick up an item immediately, rather than have it delivered the next day. Some may also want to save on delivery costs. Delight your customers by putting them in control of how, and when, they shop with you.


Bring new customers to your website, AND to your shops

Local ads are typically shown to users who have searched for a product and requested a nearby pick up. Turn these shoppers into new customers by helping them to collect their items in a physical store.


Eliminate delivery costs for you and your customers

Most customers who use buy-online-pay-in-store (BOPIS) do it to save on delivery costs. Reducing the number of home deliveries saves retailers money too, as the last mile is often the most expensive.


Create a customer AND an upsell opportunity

Exposing new customers to your physical stores is effectively a free upsell opportunity. Click-and-collect customers tend to be new customers who spend more in store than regular visitors.


Promote in-store collection to increase efficiencies

Customer collections can lead to reductions in cost of sale, fraud and even returns - especially those caused by picking mistakes such as wrong item, size and colour.

The Features

The Local Module

Bring in store data into play

Add a secondary feed to your primary data to include information such as: business name, opening hours, contact details, description of business, availability (at each shop), price and shop code.

Manage click-and-collect options

Become an omnichannel retailer. Add collect-in-store and curbside pick-up options to your main feed to provide buyers with even more shopping options.

Unlock new opportunities to transform clicks into footfall

Drive in-store traffic by delivering a seamless multichannel search experience.
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More Platform FEATURES


The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner
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