How to sell on Google Shopping

Since the first markets and bazaars millennia ago, shoppers were accustomed to the in-store experience of touching, feeling, and inspecting a product physically. But today, the power of e-commerce compels consumers worldwide to purchase online. Shoppers are glued to their gadgets, continuously researching and comparing items based on images, product information, and price virtually anytime, anywhere.

Google Shopping (previously known as Google Product Search) fulfils that need as a comparative e-commerce platform. It allows shoppers to search, compare, and shop for products that businesses have paid to advertise on its platform. Armed with keywords to type into a product search, shoppers submit what they’re looking for to generate a Search Engine Results Page (SERP) full of organic listings and paid Shopping Ads that are deemed most relevant by Google’s algorithm. Once a shopper clicks on a Google Shopping Ad, it takes them directly to the retailer’s product landing page. The biggest benefit of Google Shopping is that its high volume of traffic consists of shoppers looking to buy. But it’s important to remember that to be successful, you need to be appearing in the right place, at the right time.