Intelligent Reach Logo
Book a Demo
Book a Demo
Intelligent Reach Logo (white)
Book a Demo


Product Data Quality

Know its importance, the common mistakes, and 10 actions to improve your product data and drive ecommerce revenue.

"Great product data is now an essential requirement for successful digital commerce. It powers the myriad of product level marketing channels available, which deliver significantly enhanced profitability."

Steve Rivers
Steve Rivers,
Founder and CCO, Intelligent Reach
Pink Blur Cube
Pink Blur Cube


Good data drives sales

Increasing competition and technological innovation means that omni-channel strategy has never been so important within e-commerce. Retailers have a growing network of channels, including Shopping Search, Marketplaces and Affiliates, and partners, including Google Shopping, eBay and Amazon, to name but a few.

However, with partners frequently adapting their offering to meet changing consumer expectations, managing and optimising cross-channel activity can be a challenging task. Our digital era has resulted in increasingly demanding consumers who expect to find the products they are interested in quickly, regardless of the device/site/app used, and who only want to see relevant search results.

Furthermore, consumers want full item information and rich content in order to make an informed choice.

Furthermore, consumers want full item information and rich content in order to make an informed choice. To meet such expectations retailers must ensure high quality, optimised product data feeds. Rich product data provides the customer with the information that they want and is a vital pre-requisite for online retail success.

This paper outlines some of the key considerations for retailers to maximise product data quality and guarantee relevant content for their consumers, wherever they are.

Want to Know How It Ends?

Fill in the form and you can download the full eBook to read and share at your leisure

Get the Ebook

Download eBook

Fill in the form and you can get the PDF download of this eBook to see at your leisure...

Get the EbookHexagon

More eBooks

Discovery Through Product Data

Understand the basic of feed optimisation and content experimentation to get your products found by relevant buyers

Read Now

Experiments Playbook

The E-Book for driving offsite product performance through content experimentation. Run A/B and MVT tests like a pro!

Read Now

6 Core Strategies to Get Your Products Found More Often

The offsite product discovery journey is a vital part of ecommerce and something brands and retailers must not only track, but also optimise towards.

Read Now

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram