Increasing competition and technological innovation means that omni-channel strategy has never been so important within e-commerce. Retailers have a growing network of channels, including Shopping Search, Marketplaces and Affiliates, and partners, including Google Shopping, eBay and Amazon, to name but a few.

However, with partners frequently adapting their offering to meet changing consumer expectations, managing and optimising cross-channel activity can be a challenging task. Our digital era has resulted in increasingly demanding consumers who expect to find the products they are interested in quickly, regardless of the device/site/app used, and who only want to see relevant search results.

Furthermore, consumers want full item information and rich content in order to make an informed choice.

Furthermore, consumers want full item information and rich content in order to make an informed choice. To meet such expectations retailers must ensure high quality, optimised product data feeds. Rich product data provides the customer with the information that they want and is a vital pre-requisite for online retail success.

This paper outlines some of the key considerations for retailers to maximise product data quality and guarantee relevant content for their consumers, wherever they are.