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EBOOK

From Clicks to Footfall

Connecting the Digital Consumer to the Physical Store

Retailers’ stores are a big cost to business, but if they can place these at the centre of the customer journey and innovate around this, stores can be an amazing asset, letting the retailer win in tomorrow's retail environment.

Steve Rivers
Steve Rivers,
Founder & CEO, Intelligent Reach
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Introduction

The myriad reasons why people shop online

If we asked you why you shop online, you’d probably say something along these lines: “I can shop whenever I want to” “I can compare prices and save money” “It’s convenient” As you’ve probably guessed, you’re not alone.

According to Statista, 58% of consumers, globally, said they shop online because of the 24/7 availability and 54% because of the ability to compare prices.

Online shopping has become the desired medium for many people, given they can now shop from anywhere if they have a mobile device and an internet connection.

Consumers find the ease of ordering online and the ability to buy at reduced prices appealing. What’s more, online marketplaces such as Amazon are constantly evolving and adopting new strategies, which has led to many retailers struggling to keep up.

As a result, global ecommerce sales are at an all-time high at £2.2bn. This, according to Statista, is predicted to rise to £3.7bn by 2021. It seems bleak for the High Street, but brands and retailers with physical stores shouldn’t give up hope.

The high street accounts for 83% of total retail sales (Smart Insights) and the advantages of being able to touch and try products before purchasing is a reason why bricks-and-mortar stores still have an important role in retail.

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