Intelligent Reach Logo
Book a Demo
Book a Demo
Intelligent Reach Logo (white)
Book a Demo

EBOOK

Five Tactics to Increase Product Visibility

Optimising the offsite product discovery journey to boost ecommerce selling

Pink Blur Cube
Pink Blur Cube

Introduction

Optimised product data is key to success

If a product is invisible, it can’t be purchased. It sounds obvious but actually achieving it at scale across millions of products and hundreds of channels can be easier said than done. One of the first steps to visibility is to ensure a strong base data quality, ensuring that all products have accurate and complete attributes. From this foundation of good base product data, retailers can move into advanced optimisation and ideally scientific experimentation.

Retailers need to continually test their product data and match against their customers' searches.

Retailers need not just to be ‘visible’ but relevant, creating an immediate impact with the right product data and a strong call to action so consumers can commit to purchasing. Product content plays an important role in bringing customers closer to purchase as it can tell them whether an item is exactly what they are looking for.

Want to Know How It Ends?

Fill in the form and you can download the full eBook to read and share at your leisure

Get the Ebook

Download eBook

Fill in the form and you can get the PDF download of this eBook to see at your leisure...

Get the EbookHexagon

More eBooks

Discovery Through Product Data

Understand the basic of feed optimisation and content experimentation to get your products found by relevant buyers

Read Now

Experiments Playbook

The E-Book for driving offsite product performance through content experimentation. Run A/B and MVT tests like a pro!

Read Now

6 Core Strategies to Get Your Products Found More Often

The offsite product discovery journey is a vital part of ecommerce and something brands and retailers must not only track, but also optimise towards.

Read Now

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram