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How to Choose an Ecommerce Management Platform [2023]

Choosing the right ecommerce management platform for your business is vital. Learn about how to pick the right one for your business.

Ecommerce has become a vital aspect of modern business, with more and more consumers turning to online marketplaces to purchase products and services. As a result, managing an online marketplace has become increasingly complex, with a wide range of tasks that must be performed in order to maintain and grow a successful ecommerce business. One way to simplify the process is by using an ecommerce management platform.

What is an Ecommerce Management Platform?

An ecommerce management platform is a software solution that helps businesses to manage and optimise their online marketplace. It typically includes tools for managing inventory, fulfilling orders, tracking sales, and analysing data. Many ecommerce management platforms also include features for managing product content and syndicating it across multiple marketplaces.

Ecommerce management platforms you might have heard of include Shopify, Adobe Commerce (formerly Magento), and BigCommerce.

Benefits of using an Ecommerce Management Platform

  • Streamlined Marketplace Management: An ecommerce management platform makes it easy to manage your online marketplace by providing a central location for all of your ecommerce data and operations. This includes managing product listings, tracking inventory, and processing orders.
  • Improved Product Content Syndication: By using a management platform for ecommerce, businesses can easily syndicate their product content across multiple 3P marketplaces, including Amazon, eBay, and Walmart (here are some other great US marketplaces to sell on). This helps with increasing visibility and sales by making products available to a wider audience.
  • Advanced Data Analytics: An ecommerce management platform can also provide advanced analytics tools to help businesses make data-driven decisions. This includes tracking sales and conversion data, as well as identifying which products and marketing strategies are most effective.
  • Increased Efficiency: By using an ecommerce management platform, businesses can automate many of the tedious and time-consuming tasks associated with managing an online marketplace. This saves time, resources and allows businesses to focus on growing their ecommerce operations.
  • Better SEO: An ecommerce management platform can also improve SEO by providing businesses with the tools they need to optimise their product listings and website content. This can help to increase visibility and drive more traffic to the marketplace.

Choosing the right Ecommerce Management Platform

When it comes to choosing the right platform for you, there are a few key factors to consider.

  • Scalability: The platform should be able to scale with the growth of your business. The larger your company gets, the more dependent you will be on that platform you are using. You don’t want it letting you down at the worst times!
  • Integrations: The platform should integrate with the tools and platforms you already use, such as your website and payment processors. As ecommerce grows, companies are focusing on ‘headless ecommerce’ options when choosing their technology. Rather than using one software that does everything in an average way, it’s often better to use software that does one thing better than anything else. Integrating all of this software together is when the magic happens!
  • Features: The platform should have the features you need to manage your online marketplace, such as inventory management, order fulfilment, and product content syndication. But that’s only the half of it – check out how using Intelligent Reach can improve these aspects of your management strategy below.
  • Support: The platform should have a dedicated support team to assist you with any issues or questions. Whether you only need help during weekday business hours or 24/7 support depends on the size and scales of your business.
  • Pricing: The platform should offer a pricing plan that fits your budget and suits your business needs. Some software is perfect for smaller companies while larger brands require more extensive tools. Don’t go overboard for features you won’t be using. At the same time, don’t pay too little for a basic ecommerce management platform when your business requires more investment and better modules.

Benefits of Using Intelligent Reach with your Platform

Intelligent Reach works alongside digital marketers to improve their ecommerce efforts, integrating with them effortlessly.

Benefits of using Intelligent Reach include:

  • Plugging directly into any of the major ecommerce management platforms with no bespoke work required;
  • Offering a fully optimised data feed across more than 1,500 digital channels and marketplaces worldwide - an easy approach to marketplace management;
  • Segmenting your product feeds for each individual channel - easily list the products that you wish to feature on any marketplace;
  • Offering dynamic labelling with our advance Label Manager to quickly and easily maximise your sales efforts;
  • Providing content experimentation and advanced A/B and multivariate testing of product data to prove what works and what doesn't in a scientific manner;
  • Offering 24/7 assistance with your product feeds whenever its required;
  • Enabling an online-to-offline addon, connecting your online shop to your high street stores. This ensures accurate product data between your entire network;
  • Bringing an auto-scale feature that allows brands and retailers to handle increased demand during peak times such as Black Friday and Christmas;
  • And much, much more.


In conclusion, an ecommerce management platform can simplify the process of managing an online marketplace by providing businesses with the tools they need to streamline operations, improve product content syndication, and make data-driven decisions. By choosing the right platform, as well as the right tools that improve the platform yet further, businesses can save time and resources, improve SEO, and focus on growing their ecommerce operations.

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About the writer
Henry Fosdike
Henry is Senior Content Manager at Intelligent Reach. When he's not involved in pushing content experimentation and marketplace management, he can most often be found reading a book, out on a walk or playing games and watching films in VR.

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