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Pinterest becomes more shoppable with cut-outs and Collages

Collages is designed to help users bring their ideas to life and make Pinterest more shoppable.

With Collages, users can cut objects out of a Pin and combine them with other cutouts to create interactive collages of their favourite ideas.

“Pinterest becomes a user’s personal sandbox for exploration, refinement, and visualisation. Our vision is that all products will be shoppable in Collages, just like everything else on Pinterest” said Sabrina Ellis, Chief Product Officer at Pinterest.

Brands upload catalogues and users can add shoppable products to Collages.

Pinterest claims that shopping is now seamlessly integrated across all the core surfaces and that 55% of users see Pinterest as a place to shop.

The company recently introduced mobile deep links for Pinterest managed advertisers and is now adding direct links as a new way for shoppers on Pinterest to go from discovery directly to purchase.

The Pinterest-Amazon partnership

In April, Pinterest partnered with Amazon to bring in third-party ads for the first time. On the Pinterest platform, the content mainly comes from users uploading images for other users to browse, looking for ideas and inspiration. Adverts are image based and look like part of the natural image-browsing experience.

In the past, Pinterest has worked directly with businesses to create ads for the platform. But after the tie up with Amazon an increasing number of ads on Pinterest come from Amazon's advertisers, rather than Pinterest's.

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