Searchspring acquires Intelligent Reach

Read More
Intelligent Reach logo
Book a Demo
Book a Demo
Intelligent Reach Logo
Book a Demo

Pinterest becomes more shoppable with cut-outs and Collages

Collages is designed to help users bring their ideas to life and make Pinterest more shoppable.

With Collages, users can cut objects out of a Pin and combine them with other cutouts to create interactive collages of their favourite ideas.

“Pinterest becomes a user’s personal sandbox for exploration, refinement, and visualisation. Our vision is that all products will be shoppable in Collages, just like everything else on Pinterest” said Sabrina Ellis, Chief Product Officer at Pinterest.

Brands upload catalogues and users can add shoppable products to Collages.

Pinterest claims that shopping is now seamlessly integrated across all the core surfaces and that 55% of users see Pinterest as a place to shop.

The company recently introduced mobile deep links for Pinterest managed advertisers and is now adding direct links as a new way for shoppers on Pinterest to go from discovery directly to purchase.

The Pinterest-Amazon partnership

In April, Pinterest partnered with Amazon to bring in third-party ads for the first time. On the Pinterest platform, the content mainly comes from users uploading images for other users to browse, looking for ideas and inspiration. Adverts are image based and look like part of the natural image-browsing experience.

In the past, Pinterest has worked directly with businesses to create ads for the platform. But after the tie up with Amazon an increasing number of ads on Pinterest come from Amazon's advertisers, rather than Pinterest's.


Download our free guide to the world's top marketplaces. Find the best marketplaces for your business and sign up instantly. 
Download the free guide

Want to Learn More?

Discover the true power of the IR platform - book your demo today

Book a Demo


More Articles

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram