Searchspring acquires Intelligent Reach

Read More
Intelligent Reach logo
Book a Demo
Book a Demo
Intelligent Reach Logo
Book a Demo

Meta plugs Amazon checkout into Facebook and Instagram apps

Meta has announced a new feature that allows users to connect their Facebook and Instagram accounts seamlessly to Amazon, to buy promoted goods directly from Amazon feeds.

An Amazon spokesperson emphasised that the deal is an opportunity for customers, as well as for Meta, Amazon and its advertisers, stating: "For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the app. Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience."

The deal allows Meta to upweight the volume of social commerce conducted on its platforms but also to keep users within the Facebook and Instagram apps by allowing them to make Amazon purchases without leaving the platform.

This collaboration is good for Amazon’s third-party sellers who will potentially be able to sell goods on Facebook and Instagram effortlessly, without the need to build a custom storefront.


Download our free guide to the world's top marketplaces. Find the best marketplaces for your business and sign up instantly. 
Download the free guide

Want to Learn More?

Discover the true power of the IR platform - book your demo today

Book a Demo


More Articles

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram