Searchspring acquires Intelligent Reach

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Introducing Athos Commerce: Searchspring and Klevu Join Forces

This milestone marks a significant step in our mission to deliver more value, drive growth, and empower partners and customers with a unified platform for ecommerce success.

Table of Contents

A Transformative Partnership

Athos Commerce combines Klevu’s advanced AI-driven search technology with Searchspring’s robust search, merchandising, personalization, and analytics solutions. Together, we aim to provide the tools, insights, and technology that elevate commerce, endure challenges, and achieve greatness.

"Searchspring and Klevu share a vision to elevate ecommerce experiences," says Alex Kombos, CEO of Searchspring. "Athos Commerce brings together the strengths of three market-leading brands—Searchspring, Klevu, and Intelligent Reach—to help our customers connect, scale, and succeed like never before."

To learn more about this exciting milestone, read the official press release here.

Why Athos Commerce?

The product discovery category is crowded, but the opportunity to improve its offerings is immense. By simplifying the vast array of options available to retailers and combining the strengths of three industry leaders, we are creating a new visionary leader: Athos Commerce.

The name Athos is inspired by Greek mythology. Athos was one of the Giants (Gigantes) who, in a battle with Poseidon, hurled a massive rock that became Mount Athos—a towering peak symbolizing strength and resilience. Reflecting this union of strength and elevation, the name Athos embodies vision, ambition, and endurance—qualities that drive us to redefine how businesses scale, connect, and succeed.

Athos will combine Searchspring’s leadership in onsite search and merchandising with Klevu’s innovation in AI-powered search. This unified approach will enable businesses to deliver personalized, data-driven shopping experiences that drive measurable growth.

Backed by best-in-class teams, cutting-edge technology, and a global footprint spanning Europe, the Middle East, India, Asia-Pacific, and the United States, Athos Commerce is uniquely positioned to redefine the future of product discovery.

Key Features of Athos Commerce

  • AI-Powered Search - Advanced NLP algorithms enable intuitive and precise search experiences.
  • Granular Merchandising Tools - Customizable rules allow retailers to tailor customer journeys effectively.
  • Enhanced Personalization - Robust options to create dynamic shopping experiences.
  • Comprehensive Analytics - Unified dashboards provide actionable insights to support data-driven decision-making.
  • Integrated Product Feeds - Multi-channel product syndication.
  • Cross-Sell and Upsell Automation - Seamless bundling capabilities combined with AI product recommendations.

What This Means for Partners and Customers

The launch of Athos Commerce brings exciting new opportunities for both our partners and customers:

For Customers:

  • Access to a unified platform that combines advanced search, merchandising, and analytics tools.
  • Enhanced personalization capabilities powered by AI to improve shopper engagement and conversions.
  • Seamless platform integration with Shopify, BigCommerce, Adobe, Klaviyo, and other leading platforms already supported.
  • Tools to scale your business more effectively across multiple channels and markets.

For Partners:

  • New opportunities to deliver even more value to your clients with enhanced platform capabilities.
  • A robust partner certification program launching in Q2 2025 to help you grow and expand your expertise.
  • Continued support for existing partner integrations and relationships.
  • New tools and resources to collaborate on go-to-market strategies and drive measurable outcomes for your clients.

Our focus is on creating seamless continuity for our customers and partners during this transition while introducing new capabilities that enhance the value we provide.

Looking Ahead

Athos Commerce is designed to elevate ecommerce optimization. With a larger development team, the Athos platform can deliver faster feature releases, keeping pace with evolving market needs. Our global reach, supported by offices in key regions, ensures 24/7 client support. Backed by PSG Equity, Athos Commerce is well-positioned for sustained growth and scalability, making it a one-stop solution for retailers worldwide. By uniting the strengths of Searchspring and Klevu, the Athos platform will offer unparalleled value, enabling retailers to streamline operations, enhance customer experiences, and achieve greater business success.

As Athos Commerce gears up for its official platform launch, we invite you to stay tuned on our blog and socials for more updates. We’re excited to show you how our combined capabilities will help you elevate your ecommerce experiences, reduce complexities, and boost revenues with a platform built for endurance and achievement.

For more detailed information, you can reach out to your account manager, and customers and partners will be invited to join one of our upcoming town halls. We look forward to building the future of ecommerce optimization with you.

Welcome to Athos Commerce—where advanced AI and innovation come together to elevate product discovery and deliver peak ecommerce experiences.


Want to learn more about what Athos Commerce can do for your business? Contact us here.

FAQs

Q: Why did Klevu and Searchspring merge? A: The combination was driven by the complementary strengths of both companies. Searchspring offers robust search, merchandising, personalization, and reporting tools. Klevu offers AI-driven search and NLP technology. By combining these capabilities, Athos Commerce delivers a unified platform designed to simplify and enhance ecommerce optimization for retailers worldwide.

Q: Will pricing for the product discovery solutions change? A: There will be no change in pricing for the same features or tiers for similar functionality.

Q: What are the key dates for this transition? A: The acquisition was finalized on January 9, 2025. Integration milestones include:

  • April 2025: Beta release of the Athos Commerce platform for select customers.
  • Q2 2025: Certification partner programs launch.
  • Q3 2025: Full launch of the Athos Commerce platform.

Q: Will customers need to migrate to the new platform? A: There will be automatic upgrades. Once the new platform is launched, it will be visible and usable to all existing customers and partners of Klevu and Searchspring. Education, led by our merged Customer Success, Partnership, and Product teams, will be launched to ensure that customers and partners know how to use the new platform.

Q: Will I be able to do everything on the new platform that I can on Klevu and Searchspring? A: We are taking the key features from both platforms to build into the new one.

Q: What will integration be like on Athos? A: There will be many options for front-end integration including all of the features Klevu already offers such as SDK, API, JS Templates, and Web Components. For back-end integration, and data feeds to other sites like Amazon, Walmart etc. plus social media, through Athos Connect will be available as options.

Q: How will the new platform integrate existing technologies? A: Engineering teams are working on merging our back-end technologies. Klevu will upgrade to the latest version of Solr Search, and Searchspring is on the latest version of Elastic Search. These upgrades will provide a foundation for seamless integration, ensuring we can pull the most valuable features from both platforms into Athos Commerce.

Q: What happens to existing customer contracts and SLAs? A: All current contractual agreements and service-level commitments will be honored. Customers will continue to receive the same high level of service they expect, with no interruptions during the transition.

Q: What is the long-term vision for Athos Commerce? A: Athos Commerce aims to be the global leader in ecommerce optimization. The platform will continue to innovate in AI, conversational commerce, and personalization while maintaining strong partnerships and expanding its feature set to meet the evolving needs of retailers across industries.

Q: How will progress and updates be communicated? A: Regular updates will be provided through monthly town halls, newsletters, and direct communication with account managers.

As you probably know, Intelligent Reach recently joined forces with Searchspring, the leading e-commerce search and personalisation platform, and we will be demonstrating both companies’ technologies at the show.

Searchspring is a leading global e-commerce search and personalisation platform that provides merchants with powerful, unique, proven product discovery and shopping experiences. Purpose-built for e-commerce, the Searchspring platform uses semantic site search and personalisation technology to deliver:

  • Optimised and personalised search results that drive onsite conversions.
  • More precise merchandising, by allowing merchants to control the products site visitors see.
  • More personalised shopping experiences, by customising journeys based on shoppers’ previous browsing behaviour.
  • Predictive bundling based on shopping behaviour data and machine learning.

Intelligent Reach supplies a category-leading platform for managing and optimising product data to more than 1,500 offsite sales channels. The Intelligent Reach platform includes:

  • Product data management.
  • Advanced feed optimisation tools.
  • Always on AB testing.

To celebrate the coming together of these two great companies, we have created a fun game, called Conversion Chase, that you can play on the stand and win great prizes.

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