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50% of product journeys start at Amazon, not Google, says report

50% of shoppers start their product searches at Amazon, compared to only 31% at Google, according to a 2023 report by PowerReviews.

One of the key reasons, according to the report which is based on a survey of 8,153 U.S. consumers, is the prevalence of reviews:

99.5% of shoppers research online before purchasing some of the time. And nearly 87% do so regularly or always.

  • 77% of shoppers specifically seek out websites with ratings and reviews.
  • Nine in 10 consumers say they consider reviews when making a purchase decision.
  • Nearly half (45%) of consumers won’t purchase a product if there are no reviews available for it.

· https://www.powerreviews.com/research/power-of-reviews-2023/

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