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Meta adds Augmented Reality ads to Instagram and Facebook

Advertisers can create immersive augmented reality experiences using AR ad formats now available on Instagram and Facebook.

Sellers can use the AR formats to encourage people to try out products, and try on clothes, virtually to inspire them to interact with their brands.

Brands without experience in AR are encouraged to partner with an augmented reality producer on Meta’s Spark Partner Network. According to Meta, they can get help creating and uploading augmented reality effects on the Meta Spark Hub. From there, they can create augmented reality ads in Meta Ads Manager.

People who interact with ads can share their AR experience with friends on Feeds, Stories or in a message on Instagram.

According to Meta, test customers using AR ads benefited from:

  • 3x boost in brand lift in campaigns that combine BAU ads and AR ads vs BAU-only campaigns.*
  • 59% lower cost for campaigns that incorporated AR effects compared with BAU-only campaigns.*

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