How to sell on Bed Bath & Beyond, one of the largest sellers of furniture and homeware in the Americas.
Bed Bath & Beyond is one of the largest sellers of furniture and homeware in the USA, Canada, Mexico and Puerto Rico. It has previously enjoyed revenues of $12.3 billion per year and their online customers outspend their retail counterparts. Considering Bed Bath & Beyond has 953 locations, that is no small feat! Learn how you can enjoy an uplift in your own sales by learning how to sell on Bed Bath & Beyond.
- What is the Bed Bath & Beyond Marketplace?
- What are the benefits of selling on Bed Bath & Beyond?
- How to sell on Bed Bath & Beyond
- Award-Winning Product Data Feed Management Software
What is the Bed Bath & Beyond Marketplace?
Like many retailers, Bed Bath & Beyond runs its own third-party marketplace. This is an excellent way for the company to enjoy more profits from the power of their brand. Bed Bath & Beyond allows other sellers’ product listings onto their website and enjoy a commission for every product that sells. Not only does it encourage more visits to their website, but it also improves their offering to customers without any associated costs of storage, delivery, etc.
What are the benefits of selling on Bed Bath & Beyond?
There are many benefits to selling on Bed Bath & Beyond. The retailer has over 37 million customers. Even if products weren’t selling, having that many people see your listings is excellent for brand recognition! Moreover, your products won’t only enjoy visibility on Bed Bath & Beyond. If you so wish, they can also be made available to customers of Buy Buy Baby as well. Not bad!
As well as these benefits of selling on Bed Bath & Beyond, the retailer also provides customer care and account management. The company actively helps partnerships, supporting your strategy and helping you to grow your business. Sellers are also able to fulfil and ship orders directly, while experiencing an easy-pay solution. More potential customers, more sales, more profit!
How to sell on Bed Bath & Beyond
A marketplace is always open to other sellers and can be either open to all or curated. Amazon and eBay are examples of popular open marketplaces.
Because Bed Bath & Beyond wish to control who sells on their platform, and make sure that they are selling products that fit with their brand, they are operating a curated marketplace. This means that hopeful sellers must begin by registering their interest. You will be more likely to be accepted if selling bedding, bath, cookware or home décor products.
The company considers all applications within a month of merchants submitting the form. When a brand gains acceptance they will then learn more about the marketplace’s fee structure and go through the on-boarding process.
If selling on more than one marketplace, it helps to have a solid product content syndication strategy in place, and to make sure that you are always optimizing your product feed data. This is where Intelligent Reach helps retailers selling in the US, UK and Australia.
Award-Winning Product Data Feed Management Software
Get help with your marketplace management and selling on Bed Bath & Beyond with Intelligent Reach. An award-winning platform - most recently winning Best SaaS Product for Product Analytics at the SaaS Awards 2022 - it allows for content experimentation (A/B testing product titles, for example), dynamic labelling and more.
Our content experiments are able to be specifically set up for each individual retailer if desired, meaning that your product content syndication strategy can always be improved. It offers detailed reports that take your ecommerce sales to the next level.
Intelligent Reach is used by hundreds of global brands and retailers including Nike, Fitbit and Dell. Not only do they benefit from our market-leading software but our 24/7 customer service as well.
Because Mirakl powers the Bed Bath & Beyond marketplace, it is extremely easy to get your product data feed set up for selling on their website as Intelligent Reach is a Mirakl partner. Even better than that, Mirakl also powers marketplaces of other retailers as well. This means that there is also opportunity for vendors to sell on Macy's and Kohl's (to name just two) in addition to Bed Bath & Beyond.
To help you on your way, we offer a product feed data audit and advice on selling on hundreds of other channels and marketplaces. Download our free, ungated e-book – Selling on Marketplaces for Long-Term Success - to learn more and begin taking your sales to the next level.
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