Intelligent Reach, a leading product data platform, has won Best SaaS Product for Product Analytics at the SaaS Awards 2022.
Intelligent Reach has won Best SaaS Product for Product Analytics at the SaaS Awards 2022. One of the most coveted prizes on the tech scene, hundreds of organisations enter the SaaS Awards each year. Entries come from across the globe, covering the Americas, Australia, Europe and the Middle East.
Focusing on the importance of accurate product data for digital marketers was a key element of Intelligent Reach's entry. There was a particular focus on putting performance insights into merchants’ hands across all sales channels.
Combining modules including Data Connector, allows users to gain performance insight for complex Google Ads setups. As well as this, Label Manager and Content Experimentation shows how clients can create tests on different product segments while tracking impact with unlimited dynamic labelling (e.g., ‘bestsellers’).
These integrate with our bespoke machine learning technology. This ensures thousands of products have optimal product categories, especially as category mapping is a major pain-point for customers. The result is an easy-to-use platform - a complete Product Data Management solution. This has been developed with self-serve tools, allowing users to setup product feeds for new markets in minutes.
SaaS Awards 2022 - Judge's Comments
Lead Judge, Christopher Southall, said: “The remarkable service Intelligent Reach provides its users with a wealth of useful product data from all of the sales channels they engage in. The SaaS Awards were truly taken aback by how comprehensive and potent the provided solution is. The performance viewer, when used in conjunction with content experimentation and other modules, enables businesses to identify underperforming items and provide explanations for why they are underperforming, which is a very unique capability. Well done, Intelligent Reach!”
Head of Operations for the Cloud Awards, James Williams, said: “Intelligent Reach is a worthy winner of the SaaS Awards, offering something truly and effectively stand-out in an incredibly competitive category.
“Every year, we take pride in assessing the compelling solutions and performance of our candidates. The evolution and progress of submissions goes only one way: up. Every edition of this business software ‘Oscars’ sees progressively exciting innovations as we face the increasing challenges and changes of the modern world.”
Find out more about enhancing retail performance, marketplace management, product feed management and connected commerce by booking an Intelligent Reach demo today.
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