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How to sell on Decathlon Marketplace

Selling on Decathlon Marketplace is an excellent way to target new customers and increase sales

Decathlon launched its marketplace in late-2020 in Belgium and has since expanded to the UK, Italy and other countries across Europe. Granting access and enjoyment to their customers in over 70 sports, selling on Decathlon is a fantastic opportunity for those selling sport and leisure wear , and is one of the top UK marketplaces. But how to sell on Decathlon Marketplace? Let’s get into it.

What is Decathlon Marketplace?

Decathlon has over 2,200 stores in 57 countries but there is no way to stock everything that their customers are wanting to buy. By combining their inhouse brands and partner brands from curated vendors, the result is a leading destination for sporting goods. For those in the UK, the website enjoys over 30 million unique visitors a year with 70 million visits overall. Boasting triple digit growth in 2020, and with over 1 million shipments, it’s an exciting time to start selling on Decathlon Marketplace.

What are the benefits to selling on Decathlon Marketplace?

Alongside the benefits above, joining Decathlon marketplace as a seller means benefiting from Decathlon’s reputation. It is a trusted brand throughout Europe and much of the world, while vendors don’t need to be spending anything on marketing as Decathlon Marketplace covers everything. Alongside this, Decathlon have chosen Mirakl as their marketplace partner. This means that it is easy and seamless to upload your product data to the platform, especially if you use product data or marketplace management software like Intelligent Reach.

How to sell on Decathlon Marketplace?

After all this information, you might be desperate to sign up! So how do you start selling on Decathlon marketplace? In the first instance, you simply fill out a form. Signing up to sell on Decathlon doesn’t automatically mean you’ll be accepted though. Decathlon runs a curated marketplace, which means they pick and choose who their suppliers are. It’s possible to go about increasing your chances of being selected as a partner and becoming a Decathlon seller by:

  • Selling sporting products or services (obviously!)
  • Having capacity to fulfil your orders directly
  • Offering product information in English
  • Supplying great customer service
  • Embodying the Decathlon spirit

If you believe that you can fulfil these five requirements, then it’s probably best to download the brochure and start filling out the form on their website.

What does selling on Decathlon Marketplace include?

It isn’t just about selling to Decathlon customers. The company prides itself on offering its vendor top class customer service themselves. All partners enjoy account management services, in-store product showrooming and seller and product reviews.

As well as this, UK Decathlon partners aren’t only limited to selling in their home country. They can also sell to six other European countries – France, Belgium, Italy, the Netherlands, Spain and Poland. In total, that gives you access to 620 million customers across the continent! With a brand insights report and the possibility of fulfilment by Decathlon later on, it all adds up to a particularly compelling opportunity to expand your ecommerce strategy and grow your sales on marketplaces.

Award-Winning Product Feed Management Software

Get help with your marketplace management and selling on Decathlon with Intelligent Reach. An award-winning platform that allows for content experimentation (A/B testing product titles, for example), dynamic labelling and more, we are used by hundreds of global brands and retailers including many associated with sport - Nike, Asics, JD Sports, M&M Direct and Fitbit to name just a few.

Because Mirakl powers Decathlon Marketplace, it couldn’t be easier to get your product feed set up for selling on Decathlon. Intelligent Reach is a trusted partner of Mirakl, already helping customers launch on many Mirakl-powered marketplaces.

We offer a free product feed audit, and help with selling on hundreds of other channels and marketplaces as well. Download our free and ungated marketplace management e-book to learn more about selling on multiple marketplaces for long-term success.

[DOWNLOAD SELLING ON MARKETPLACES FOR LONG-TERM SUCCESS]

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About the writer
Henry Fosdike
Henry is Senior Content Manager at Intelligent Reach. When he's not involved in pushing content experimentation and marketplace management, he can most often be found reading a book, out on a walk or playing games and watching films in VR.

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