FatFace manages more than 10,000 SKUs across multiple sales channels, including Paid Search, Paid Social, Remarketing and Affiliate Networks.
FATFACE is on a permanent drive to enhance ROAS across its digital channels. In this video case study, they tell us how a system of regular experiments, even unsuccessful ones, has boosted impressions, clicks, sales and ROAS by up to 77%.
Video 1: The three main types of product data experiment.
Video 2: Successful experiments: how to drive meaningful performance improvements.
Video 3: When Google's advice decreases clicks by -63%! This surprising result showed that failed experiments can be at least as instructive as successful ones.
Video 4: Invisible products: FATFACE went from zero to 10 million impressions on invisible products by making them the focus of a dedicated campaign.
Video 5: The bottom line: what is the impact of experiments on ROAS?
Key Takeaways:
- Scientific experiments, such as true A/B tests, always increase performance over time
- The three main attributes to experiment with are title, type and image
- Received wisdom can be wrong. Even Google's advice on best practice should be tested against your own products
· Click here for the full FATFACE Success Story
