FatFace wanted to enhance the ROAS across its digital channels. They needed a platform to manage their feeds for Paid Search, Paid Social, Remarketing and Affiliate Networks with a range of over 10,000 SKUs. To find out which attributes worked and didn't, they had to scientifically test what variation delivered the best results.

FatFace will use continuous product content testing to drive revenue growth and deliver USPs against their competition, selling more of their products to more people more often. Intelligent Reach, FatFace and their Digital Agency are working closer together to align feed optimisation with campaign management and media buying.