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Success Stories

FatFace achieved +24% ROAS by A/B testing their product feeds

Learn how our Content Experimentation helped FatFace improve their product performance by testing on their feed to drive their ROAS by +24%!

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At A Glance

What they wanted, what they got

Learn how our Content Experimentation helped FatFace improve their product performance by testing on their feed to drive their ROAS by +24%!

The Results

+22%
Impressions
+19%
Orders
+17%
Clicks
+24%
ROAS

The Challenge

Struggled to identify products with low to zero impressions

FatFace wanted to enhance the ROAS across its digital channels. They needed a platform to manage their feeds for Paid Search, Paid Social, Remarketing and Affiliate Networks with a range of over 10,000 SKUs. To find out which attributes worked and didn't, they had to scientifically test what variation delivered the best results.

Couldn't normalise and test product attributes quickly

Product Titles/Types are essential in appearing in Google searches, and images build a strong CTR. With new products every season, FatFace couldn’t easily normalise their product titles, or test variations of product types and images.

Wanted more control and accuracy over their product feeds

With a catalogue of 10,000+ SKUs changing on seasonal basis, they needed a platform to easily manage their feeds across Paid Search, Paid Social, Remarketing and Affiliate Networks.

How we Helped

Scientifically test what attributes delivered the best results

Getting better control

The Intelligent Reach platform helps FatFace to import, optimise and tailor their products across their marketing channels, from one platform. They promote their listings on Paid Social, Paid Search, Remarketing and Affiliate networks and we help create a seamless distribution.

Saving time with automations

We have a easy-to-use, powerful rules engine to help streamline the work of our customers. With our rules engine, FatFace automatically fixed data errors, optimised their content, maximised their data accuracy for each channel and avoided penalties turning into products not showing and missed sales opportunities.

Enhancing their ROAS by testing

With our Content Experimentation module, they set A/B tests in minutes. Removing marketing names from product titles, testing title variations by adding relevant attributes like “Boys” and “Girls”, adding relevant terms to product types, or trying different product images, are just some tests they conducted on our platform.

Generating incremental sales

With our Data Connector, Google Ads performance metrics are imported and matched to product data. Then products are labelled dynamically. For example, FatFace could identify what products were receiving less than 500 impressions, put them in a control group and test attribute variations to match their customers’ queries. When impressions reach the threshold, they’re automatically put back to business-as-usual campaigns.

The Outcome

FatFace will keep testing for growth!

FatFace will use continuous product content testing to drive revenue growth and deliver USPs against their competition, selling more of their products to more people more often. Intelligent Reach, FatFace and their Digital Agency are working closer together to align feed optimisation with campaign management and media buying.

+22%
Impressions
+19%
Orders
+17%
Clicks
+24%
ROAS
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"When we reached out to Intelligent Reach, we had a clear objective of enhancing our ROAS across digital channels. They made it happen."

Steph Powell

Global Digital Marketing Manager

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner
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