Google is expanding its dominance of retail, ecommerce and plain old commerce by improving its mobile payment system Google Wallet to work with all major credit cards. Google Wallet will also begin transitioning to a cloud-based model. 

Using the system users can now tap their smartphones to pay at an in-store retail checkout rather than having to use cards or cash. Although the technology has experienced wide usage in parts of East Asia, it hasn’t yet gained the necessary momentum in the U.S or Europe. But Google plans to change all that by allowing usage with all major credit cards as opposed to, previously, just Citibank accounts and MasterCard.

To further encourage the system’s popularity, Google Wallet will now store user credit card information via the cloud system. This is much more secure as it allows users to disable their cards via the cloud if the phone in question is stolen.

This is just another example of how consumers are being exposed to, and quickly adopting, such a wide range of electronic devices for use on various online channels – and in this case offline locations. Intelligent Reach is here to help you determine how these systems will affect customer buying journeys and therefore how you can ensure customers will journey to your site.