Fashion discounts over the summer sale gave a huge boost to overall ecommerce growth in June, with online sales growing by 17.6% compared to the same period last year.

The BRC-KPMG Online retail sales monitor (June 2015) shows that ecommerce accounted for 18.4% of total UK retail sales with the fastest growth in the clothing and footwear categories.

Helen Dickinson, director general of the British Retail Consortium (BRC), said: “Online retail sales have experienced the best growth since August 2014, largely driven by fashion promotions. As ever, websites are popular during the sales, providing greater clarity of stock availability for consumers. For retailers, online is an increasingly useful tool to reach customers selectively and showcase their offer. Online sales strength is also shown in the fact its contribution to three month non-food sales growth has reached its highest proportion since December 2013. This highlights the variety of digitally-focused roles in the retail industry. It also shows the increasing demand for skilled people to develop sophisticated online operations and a seamless connection between physical and digital space.”

Consumers continue to be price sensitive and with ever more online channels making it easier to compare products and prices, understanding competitive pricing has never been so important for online retailers.

Our Trading Intelligence enables retailers to compare their entire product catalogue to named competitors while providing actions on suggested changes.  This combine with our integrations across over 800 online marketing channels means that as an online retailer, you can ensure that products are competitive, profitable and everywhere consumers are looking for them.