Fulfilment by Amazon (FBA)’s suite of solutions is already helping merchants grow their business in their home marketplace and abroad by using Amazon’s world-class fulfilment resources and expertise.

The new Pan-European FBA enables you to sell across Europe by helping place inventory closer to your customers in Europe, and fulfilling and delivering orders fast at lower costs. According to Amazon, this will make your products visible to millions of customers across Amazon’s European marketplaces.

How the Pan-European FBA works:

1. List your products in all five Amazon European marketplaces and reach customers all across Europe
2. Send your products to an Amazon fulfilment centre in one country, and let Amazon allocate your inventory across Europe based on anticipated demand.
3. Let Amazon handle the fulfilment logistics and provide delivery from the location closest to the customer. This means you will only pay the fulfilment fee of the marketplaces on which the product was purchased.

By competing in all of Amazon’s European marketplaces, your products become visible and easily accessible to millions of potential customers across Europe, while you benefit from only paying local fulfilment fees. This means less effort on your side and decreased logistical complexity.