Searchspring acquires Intelligent Reach

Read More
Intelligent Reach logo
Book a Demo
Book a Demo
Intelligent Reach Logo
Book a Demo

Amazon Testing New Ad Tool to Rival Google and Criteo

Shortly after news broke that Amazon had stopped bidding on Google Shopping Ads, the ecommerce giant began testing ad tools of their own, suggesting a desire to grow within digital marketing.

The new display ad offering, potentially rivalling multibillion-dollar revenue streams at Google and Criteo S.A., will allow Amazon sellers to retarget consumers with ads around the web to lure them back to the marketplace.

Currently, merchants are only able to purchase ads on Amazon that exist in the marketplace. The ad tech tool will allow for a greater reach, however, the websites and apps the ads will appear on has not been revealed.

Both Criteo’s U.S. and Alphabet’s traded shares fell after the ad tests were revealed, according to Bloomberg:

“Criteo’s U.S.-traded shares fell 1.6 percent Tuesday, after declining 2.6 percent Monday in New York. Alphabet shares were down 2.2 percent at 1:57 p.m.”

A select few merchants are being invited later this month to trial the tool.

Dynamic retargeting has been a great success across channels such as Facebook, Google AdWords and Criteo. Consumers who have been retargeted with an ad are 70% more likely to convert to your website.

In addition, 72% of consumers abandon their shopping carts without making a purchase. The percentage of those who will return is a measly 8%. Retargeting, however, draws back 26%. Read more about retargeting stats here.

Want to Learn More?

Discover the true power of the IR platform - book your demo today

Book a Demo


More Articles

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram