Intelligent Reach has been shortlisted for the Network Innovation award at next week’s Performance Marketing Awards. We have been nominated for this award in conjunction with Commission Junction.

About this Award

“Judges will be keeping an eye out for a single network innovation that has helped their clients on the road to a surge in ROI from their performance marketing activity. Strictly speaking, there could be the introduction of new technology, out-of-the-box, lateral thinking or a creative solution that enhances or improves the way you’ve done business.”

Intelligent Reach partnered exclusively with CJ offering an optimised data feed which was performance managed at a product level. Each feed was managed using the Intelligent Reach bidding platform and was bespoke to each CSE partner’s taxonomy. Integrating this with the CJ affiliate network, it allowed advertisers to see the rise and fall of searches for different products, monitoring the optimum price for each product and feeding this back into the advertisers trading teams allowing them to attribute greater value to the channel overall. This allowed consumer demand to dictate product pushes and pricing changes.

The results have been hugely successful. The partnership of Intelligent Reach’s technology alongside Commission Junction’s interface and clients meant real business intelligence could be gleaned and ROI increased for advertisers.

Intelligent Reach are extremely proud of our partnership with Commission Junction and look forward to what we are sure will be a fantastic awards evening.