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Why do consumers abandon their baskets?

A new study has shown that the majority of British consumers will abandon their baskets on marketplaces, brand sites or shopping engines if they arrive at the checkout page and delivery options seem too costly or too complicated.

Delivery service, DPD, conducted a survey in which 73%of those questioned said that they abandoned their e-commerce baskets presented with expense or limits imposed on delivery.

40% of respondents to the survey claimed not to regularly encounter free delivery when shopping online, while about the same percentage said that they were put off by those retailers that set the most expensive delivery options as default, rather than offering an unbiased choice at the checkout.

75% of respondents said that they would prefer to see free delivery available on all online purchases. 41% said that they would like to be given the simple option to choose from a large number of delivery types, rather than being restricted either to only free or only paid-for setups.

How do you deal with customers who abandon their baskets? Make sure your delivery options are clear and accessible - something Intelligent Reach can ensure during the process of feed creation. And if the customer still abandons their basket - for whatever reason: to take a phone call, because of premature buyer's remorse, because they realise they've got something in the oven - what next? Retargeting. Intelligent Reach's dynamic display solutions either operated in-house or with our trusted providers ensures you can target those customers who abandon their baskets on their next clickpath, drawing them back to the item they were so hesitant over in the first place.

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