Ensuring valid, product-level landing pages may seem like obvious advice but you would be surprised at how many retailers have broken links in their product feed, where the product or page no longer exists.
Other retailer’s product links redirect to their site homepage meaning the consumer has to conduct a further search to find the item. Modern consumers seek instant gratification and sub-optimal landing pages will make them more likely to go elsewhere.
For more tips on how to optimise your product data quality and start improving your product data and drive real revenue improvements, download our free eBook.
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