Searchspring acquires Intelligent Reach

Read More
Intelligent Reach logo
Book a Demo
Book a Demo
Intelligent Reach Logo
Book a Demo

Top Tip for Maximising Product Data Quality #4 - Product Description

Often retailers product feeds hold very poor descriptions, despite holding much richer information on their primary e-commerce site (see example below).

Failing to include a detailed item description within the feed can be greatly damaging for retailers as consumers strive to make well informed purchasing decisions. The permitted length of the description field varies across partners however the typical recommended length is around 500 characters. Marketers should utilise this space to include all known information, ensuring a high keyword density for the purpose of search engine optimisation.

Note: The best product descriptions will also include user review/ ratings. Such features have been shown to affect the purchasing decision of up to 63% of consumers (iPerceptions, 2011) and are thus becoming a central feature of many e-commerce sites.

For more tips on how to optimise your product data quality and start improving your product data and drive real revenue improvements, download our free eBook.




Want to Learn More?

Discover the true power of the IR platform - book your demo today

Book a Demo


Warning: Trying to access array offset on value of type null in /www/intelligentreachwww_449/public/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(133) : eval()'d code on line 3

More Articles

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram