Not surprisingly, price is a compulsory attribute across all online marketig channels and partners, however the level of pricing detail can vary greatly.

Some partners only include a “current retail price”attribute whilst others feature further attributes for example; “sale price”, “discount value” and “promotional message”. 

Best practice would be to populate all available pricing fields, dependant on the requirements of each partner. This will enable particular partners (e.g. Shopzilla) to highlight sale / discounted items.

Consumers love a bargain… so making your products stand out in this way could lead to big uplifts!

For more tips on how to optimise your product data quality and start improving your product data and drive real revenue improvements, download our free eBook.

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