The quality of your product data feed determines your online success.
Not only do you need to ensure that the content of your product data feed is relevant to your customers, you also need to use the optimal format for each online channel. Simply using a Google Shopping feed for all activity is not going to maximise the many online opportunities that are available to you.
So what does a quality product data feed look like?
- Titles should include the product type, brand, and gender wherever applicable
- Think about the most important attributes for potential buyers, add them to your titles and descriptions (categories, colours, sizes, materials)
- Up to date product price and stock data
- Multiple high-quality image links
- Shipping options and price including VAT
- Promotional messaging and discounts
What does this have to do with Intelligent Reach?
Well, we ensure that all your product data is always relevant and optimised for your customers through data enhancement, enrichment and normalisation. We also ensure that all your product data perfectly matches the latest formats for over 800 online channels!
Once we have created your ‘ultimate product feed’ you can launch, manage and optimise your products across Marketplaces, Shopping Ads, Affiliates, Email, Retargeting, Comparison Sites, PPC and many more – all from the one platform.
Working with us ensures a high level of data quality that drives product profitability.
