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Intelligent Reach and Akeneo Partnership

Intelligent Reach and Akeneo partner to help enhance product data quality and streamline product content syndication

Leading e-commerce companies Intelligent Reach and Akeneo announced a global partnership to help their customers build and manage product information and easily sell their products online, across the globe. 

Akeneo is a global leader in Product Experience Management (PXM) helping businesses unlock growth opportunities by delivering consistent and compelling product experiences across all channels, including e-commerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales.

Leading global brands, manufacturers, distributors and retailers, including Thras.io, Staples Canada, boohoo.com, and Air Liquide trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. 

Intelligent Reach, with its award-winning product marketing platform, helps leading brands and retailers build robust and tested data feeds, and syndicate product listings across global and local digital marketing channels, and marketplaces. 

To maximise benefits to the customer, Intelligent Reach will enhance the current connector and produce an Akeneo App to streamline the integration of the two solutions.  This will enable merchants to unlock dramatic digital revenue opportunities and benefit from a truly seamless multi-channel selling experience.

Product information is enriched and contextualised via the Akeneo platform, improving data quality, raising conversion rates and speeding up time to market. 

Via the Intelligent Reach platform product listings are distributed across thousands of digital channels like Google, social media, and marketplaces like Amazon and eBay.  Additionally, merchants can run channel-specific tests on product attributes, to match their buyers’ search intent, and build up stronger ROAS (Return on Ad Spend) and sales.

“We are excited to partner up with Akeneo, to help merchants build stronger digital revenues and expand their sales globally,” said Steve Rivers, Co-Founder and CCO at Intelligent Reach. “As competition and multi-channel complexity is increasing, high-quality product data and control over product information are key factors to succeed online. By enriching, distributing, and testing product information, brands and retailers can seamlessly grow online and build a robust purchase experience for their consumers.”

“Product information is a game-changer when boosting your digital commerce strategy, and the key to delivering amazing customer experiences across all your distribution channels,” said Scott Rogers, Akeneo’s Vice President Global Channels & Alliances. “The digital commerce boom represents a huge opportunity for global merchants, as long as they can win end users’ loyalty and trust by delivering consistency and synchronization across all their channels. We’re excited to partner with Intelligent Reach to provide our customers with best-in-class solutions to unlock their growth by offering unbeatable product experiences.”

About Akeneo

Akeneo brings a complete and composable SaaS-based solution for managing, orchestrating, activating, and optimizing the entire product record in order to drive compelling and consistent product experiences across all owned and unowned channels and routes-to-market. With its open platform, leading PIM for product data and asset management, and ecosystem connectivity with Akeneo App Store, Akeneo Product Cloud empowers commerce businesses to deliver world-class product experiences that unlock growth.

Leading global brands, manufacturers, distributors, and retailers, including PUMA, TaylorMade Golf Co, Canon USA, The Very Group, Giant Tiger, and Tarkett trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo Product Cloud, brands and retailers can activate product experiences in any channel, therefore driving improved customer experiences, increased sales, reduced time to market, accelerated expansion, and increased team productivity. For more information: https://www.akeneo.com

About Intelligent Reach

Intelligent Reach is a complete, intuitive product marketing platform for leading brands, retailers and digital agencies to increase revenues through product data in the era of connected commerce.

The platform allows companies to seamlessly expand their sales reach across thousands of channels and marketplaces, allowing for product visibility enhancements via continuous experimentation, optimisation, and testing.

Offering an unrivalled service, Intelligent Reach is the product of choice for numerous world-class companies including HP, Nike, Fitbit, Marks & Spencer, JD and Miele.

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About the writer
Henry Fosdike
Henry is Senior Content Manager at Intelligent Reach. When he's not involved in pushing content experimentation and marketplace management, he can most often be found reading a book, out on a walk or playing games and watching films in VR.

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