What is Amazon?

Amazon is an e-commerce giant and is one of the world’s most valuable brands. It is the leading e-commerce platform in the US and the UK with revenues exceeding $469 billion in 2021.

A massive 74% of US consumers begin their product searches on Amazon with 56% saying if they had to only buy from a single store, Amazon would be their choice.

In the UK, the website amasses 474 million visits per month, meaning every citizen visits more than once a week.

Selling on the most-well known marketplace brings obvious advantages such as more access to buyers while consumers trust Amazon sellers thanks to their strong brand.

Thanks to its global reach, selling on the website is a must as it covers all major product categories including fashion, homeware, books, electronics and toys. Almost anything can be sold on the marketplace and even fulfilled by the company. Reaching that point means that your products have to be discoverable.

How does Intelligent Reach integrate with Amazon?

Intelligent Reach aims to make selling on one of the the world's most popular marketplaces easier.

As such, Intelligent Reach integrates with Amazon by:

• Analysing your product data feed highlighting any additional attributes that can be provided to enhance your product listings;
• Fixing any errors in your product data feed;
• Providing performance data to allow complete visibility over your products and their performance;
• Offering dynamic labels and filters that are 100% customisable to allow for complete control over your products via segmentation;
• Allowing brands and retailers to A/B or multivariate test their product titles, product type and product images to maximise sales;
• And much, much more

Where to begin?

We've written a handy guide to selling on Amazon, which answers all frequently asked question that sellers might have. From learning the differences between an ASIN and GTIN to how the fulfilment centres work, everything is available in our handy 'how to' article.