56% of customer product searches start on Amazon, making it the most dominant player in the e-commerce market [Source: Kenshoo]. Amazon makes it easy for any sized brand, retailer, and sellers to list their products online and promote products through sponsored ads for better visibility. Customers can discover products in their searches, compare similar products, and make their purchase.
Its easy set-up of product listings, low fees, and buyer trust make it a reputable marketplace around the world. Sellers can choose to fulfill orders themselves or through Fulfilled by Amazon (FBA) which makes distribution easy; shipping their products over to Amazon warehouses without being concerned about its packaging and distribution.