Being a popular search destination, Google offers a variety of retail services for businesses looking to advertise their products to get discovered by online shoppers. Google Shopping comes as a Comparison Shopping Engine (CSE) that allows consumers to conduct searches, compare, and shop for products, amongst different retailers utilising standard product listing ads and local inventory ads.
Google's innovative offering extends to its machine learning-driven Smart Shopping, an automated way of managing, optimising, and maximising the reach of a retailer’s Google Shopping product listing ads, local inventory ads, and display ads.
Intelligent Reach has been a certified Google Premier Partner since 2019. This badge allows Intelligent Reach to provide clients with high-quality campaign management expertise, which is essential for driving relevancy and product visibility.