What does Google Shopping do?

Google Shopping allows consumers to conduct searches, compare, and shop for products among different retailers. This is available via standard product listing ads, display ads and local inventory ads.

The services makes use of their innovative and automated learning-driven Smart Shopping AI. This manages, optimises and maximises the reach of retailers across Google Shopping.

Products are shown when a customer uses Google to search for a product. Results show at the top of the page when conducting a basic Google search or when clicking the Shopping tab.

Information shown includes a picture of the product, a descriptive title, price, the website selling the product, reviews (if applicable) and location (if nearby).

Who uses Google Shopping?

Google sees 5.6 billion searches a day. Although not all of these are for customers looking to buy a product, many of them are. As such, almost every brand, retailer or agency uses Google Shopping as part of their ecommerce strategy.

To offer products on Google Shopping, companies must make use of the Google Merchant Center and Google Ads.

How does Intelligent Reach integrate with Google?

Intelligent Reach has been a certified Google Premier Partner since 2019. This badge allows Intelligent Reach to provide clients with high-quality campaign management expertise, which is essential for driving relevancy and product visibility.

Intelligent Reach integrates with Google Shopping in many ways:

• Analysing your master product data feed and fixing any errors in listings;
• Creating a segmented data feed just for Google Shopping and highlighting any additional attributes that can be provided to enhance your product listings
• Integrating performance data from Google Ads to allow complete visibility over your products and their performance;
• Helping you manage your local inventory and store product data to run local ads and manage click & collect options.
• Providing dynamic labels and filters that are 100% customisable to allow for complete control over your products via segmentation. This can be used to turn a product with low visibility into a bestseller, only advertise high margin products, prevent advertising products with low stock and much, much more
• Allowing for content experimentation, which allows brands and retailers to A/B or multivariate test their product titles, product type and product images to maximise sales;
• Taking actionable insights to achieve increases in impressions, clicks and return on ad spend (ROAS);
• Much, much more.

What do brands have to say?

"The new Intelligent Reach Data Connector for Google Ads has allowed us to integrate Google Ads performance data directly into our custom label strategy. We already knew that 56% of our products on Google Shopping were delivering 0 impressions, but by using the connector to apply dynamic custom labels to these items on a daily basis, we were able to generate incremental revenue through a fully automated strategy which now focusses on giving these lines the exposure they need to grow." – Kieran Stott, Paid Media & Marketing Manager, Roman Originals