The latest e-commerce news and Intelligent Reach announcements
The latest e-commerce news and Intelligent Reach announcements
Meta has announced a new feature that allows users to connect their Facebook and Instagram accounts seamlessly to Amazon, to buy promoted goods directly from Amazon feeds.
Advertisers can create immersive augmented reality experiences using AR ad formats now available on Instagram and Facebook.
Collages is designed to help users bring their ideas to life and make Pinterest more shoppable.
Meta has announced that it is removing the option for Facebook and Instagram shops to link to third-party e-commerce websites in the US.
50% of shoppers start their product searches at Amazon, compared to only 31% at Google, according to a 2023 report by PowerReviews.
Worldwide social commerce revenue is set to reach $913 billion this year and will grow by 31.6% per year, to reach $6.2 trillion by 2030, according to a report by Straits Research, and verified by Statista.
Augmented Reality in retail is on an exponential growth curve, with the market for virtual fitting rooms and AR try-on technology set to reach $20bn by 2030.
US retail giant Walmart is launching a series of artificial intelligence (AI) initiatives to enhance product discovery and help customers make more informed buying decisions.
Responsible fashion brand Nobody's Child introduces Digital Product Passports (DPPs) to reassure eco-conscious customers.