What is Yahoo! Japan?

Yahoo! was one of the pioneers of the early Internet era. Launched in 1994, it is still one of the most popular search engines in the world, regularly ranking in the top 10 most visited websites worldwide.

Yahoo! Japan was launched in 1996, becoming the first web portal within the country. It now exists as a separate entity from Yahoo!, owned by Z Holdings.

Alongside its search offering, which is the second most popular in Japan, Yahoo! also provides the possibility of advertising products, as well as selling them via Yahoo! Japan Auctions (the country’s largest auction site) or through its Yahoo! Shopping portal.

Because of its footprint across Japanese industry – the company also offers sports lotteries, cloud storage, mapping and reviews, and travel – it is a must-use website if looking to sell and advertise products in Japan.

How does Intelligent Reach integrate with Yahoo! Japan?

Intelligent Reach integrates with Yahoo! Japan by:

• Analysing your master product data feed and fixing any errors within the listings;
• Being able to create a segmented data feed just for Yahoo! Japan;
• Enhancing product listings by highlighting any additional attributes that can be provided;
• Providing dynamic labels via the Label Manager using rules that are 100% customisable to allow for complete control over your products via segmentation. This can be used to turn a product with low visibility into a bestseller, only advertise high margin products, prevent advertising products with low stock, etc.
• Allowing for content experimentation, where brands and retailers can A/B or multivariate test product titles, product type and product images to maximise sales;
• Taking actionable insights to achieve increases in impressions, clicks and return on ad spend (ROAS);
• Much, much more

Sell more with Intelligent Reach and Yahoo! Japan

Intelligent Reach aims to make the lives of digital marketers easier. If you are interested in learning how you can improve your ecommerce efforts on Yahoo! Japan, book a demo of Intelligent Reach today.