What is Yahoo!?

Yahoo! was one of the pioneers of the early Internet era. Launched in 1994, it is still one of the most popular search engines in the world, regularly ranking in the top 10 most visited websites worldwide.

Alongside its search offering, Yahoo! also provides the possibility of advertising products, comparison shopping and finding inspiration as well as top deals for customers.

The Yahoo! Native platform (formerly known as Yahoo! Gemini) allows brands, retailers and agencies the possibility of PPC advertising across all Yahoo! brands including AOL and TechCrunch. As well as this, ads can appear on publishing partners such as Apple News, ESPN, ABC News, and MSN.

To ensure that the advertising format is perfect for your needs, Yahoo! allows users the possibility of choosing between six different formats – image, video, app install, Yahoo Mail, carousel, and Moments (a premium form of advertising).

It is a separate entity from Yahoo! Japan.

How does Intelligent Reach integrate with Yahoo!?

Intelligent Reach integrates with Yahoo! by:

• Analysing your master product data feed and fixing any errors within the listings;
• Being able to create a segmented data feed just for Yahoo!;
• Enhancing product listings by highlighting any additional attributes that can be provided;
• Providing dynamic labels and filters that are 100% customisable to allow for complete control over your products via segmentation. This can be used to turn a product with low visibility into a bestseller, only advertise high margin products, prevent advertising products with low stock, etc.
• Allowing for content experimentation, where brands and retailers can A/B or multivariate test product titles, product type and product images to maximise sales;
• Taking actionable insights to achieve increases in impressions, clicks and return on ad spend (ROAS);
• Much, much more

Sell more with Intelligent Reach and Yahoo!

Intelligent Reach aims to make the lives of digital marketers easier. If you are interested in learning how you can improve your ecommerce efforts on Yahoo!, book a demo of Intelligent Reach today.