One of the oldest names in internet history and a popular website, Yahoo! is best known for its web search engine and email services. Like it's competitors such as Google, Bing, etc, Yahoo! Shopping offers brands and retailers to advertise their products to get discovered by shoppers looking to buy. As a Comparison Search Engine, shoppers can browse and compare products, and buy their chosen product. Merchants can take advantage of its search ads, display ads, sponsored ads (single image, carousel, native and video format), and email ads.