What is Facebook?

Facebook is one of the most popular website’s in the world with just under 3 billion monthly active users. Ranked third in the world on website visits, it is a hugely popular social networking tool, great for keeping in touch with friends and family, as well as finding out what’s popular within your network.

Founded in 2004, the website is known for a number of different innovations including the News Feed, the Like button, and its Instant Messenger service.

Alongside social interaction, it is also extremely popular with marketers and advertisers. Because of the data it stores on its users, it is easy to market directly to your target customer via Facebook Dynamic Ads.

Dynamic Ads are a particularly popular form of remarketing, automatically showing the right products to people who have shown interest in the retailer's website, app, or elsewhere digitally. By setting your campaign goals, it helps to give users a customised experience and encourage purchases online or in-store.

These can run not only on Facebook but also Meta’s sister social media app, Instagram. As well as this, the company is reportedly looking into advertising on their instant messaging service, WhatsApp, as well as on their virtual reality headset, Meta Quest 2.

By listing products on Facebook and Instagram, as well as the services which might advertise in future, brands and retailers are able to tap into an active and engaged userbase.

For the best chance of success, it’s important to make sure that the ads created abide by Facebook’s rules and capture the user’s attention.

How does Intelligent Reach integrate with Facebook?

Intelligent Reach integrates directly with Facebook, with numerous benefits offered to our clients.

These include:

• creating a frictionless customer experience when selling via ads, Messenger, Shops and more;
• producing diverse attribute-rich product feeds for Facebook as well as Instagram, in the formats requested by each app;
• maintaining accurate stock levels that sync in (almost) real-time;
• supporting those selling on Facebook to go live and sell faster than they may have done previously;
• optimising product feeds at scale from one centralised location and the ability to adapt strategy as required;
• offering a managed service in case of any difficulties – help from our team is available 24/7;
• providing content experimentation and advanced A/B and multivariate testing of product data to prove what works and what doesn’t with a scientific, easy-to-understand dashboard;
• offering dynamic labelling to quickly and easily maximise your sales efforts via product segmentation;
• using self-learning AI that learns how your product feeds can be improved and acting immediately if authorised to do so.

Sell more with Intelligent Reach and Facebook

Mastering Facebook Dynamic Ads doesn’t need to be difficult. Learn about improving your ecommerce results on Facebook by booking a demo of Intelligent Reach today.